The over 40s are losing their place in the advertising industry, according to the IPA’s 2001 census, which shows that almost 50% of people that work for advertising agencies are under the age of 30.The report shows that less than 20% of people working within the industry are over 40 and just 6% are over… Continue reading Ad Industry Loses Over 40s
UK internet access continues to rise with 45% of British homes now connected to the internet, an increase of 10% on the same period last year, according to a report published today by Oftel.The report, which measures narrowband dial-up internet access excluding broadband and cable modem services, found that 11 million UK homes are now… Continue reading UK Internet Access Continues To Rise
The popularity of logging on to read the news is growing, but with the advertising downturn squeezing revenues the pressure on publishers to turn their online investment into hard cash is growing. Derek Jones, managing director of MediaTel Group, asks: Can news sell online?The question should be passé by now: that it’s not is only… Continue reading Can News Sell Online?
BBC Worldwide’s e-commerce portal, Beeb.com, is cutting 40 jobs as part of the restructure that has seen CEO Julian Turner step down after just 18 months in the role.The job cuts come as part of a final phase of restructuring at the e-commerce site, which has been ongoing since Turner joined in September 2000. CEO… Continue reading BBC Website Cuts 50% Of Staff
The Independent Television Commission (ITC) and the Broadcasting Standards Commission (BSC) are launching a major new study into TV news and current affairs intended to establish a “framework” for broadcasters.The broadcasting regulators have appointed Professor Ian Hargreaves, director of journalism studies at Cardiff University, to advise then on news and related issues and plan to… Continue reading ITC and BSC Launch News Study
The Times has announced plans for a revamp that will include the launch of two new broadsheet sections.News International claims that from 11 February The Times will contain more news, more business and more sport. A TV and radio campaign is being planned to support the launch of the revamped title, which will also include… Continue reading The Times Announces Revamp
Digital radio group MXR and Jazz FM are launching an initiative to promote DAB digital radio in the UK.MXR has secured a marketing partnership with Jazz FM, which will see CD’s sold by Jazz Enterprises, a division of Jazz FM, carry sleeve information promoting the availability of digital radio through out the UK. The first… Continue reading MXR And Jazz FM To Promote Digital Radio
Last year was a record year for television viewing in France, although advertising revenues finished the year down, according to an annual survey conducted by Syndicat National De La Publicité Télévisée (SNPTV). The report shows that the average adult over 15 years in France watched 3h 29mins per day – 5 minutes more than last… Continue reading French TV Viewing Hits Record Year In 2001
JCDecaux has acquired a 50% stake in KlettDecaux, a German outdoor advertising company based in Stuttgart, the group announced today. KlettDecaux, in turn, holds a 35% interest in Statdreklame Nürnberg in Nuremberg; both companies hold long-term street furniture contracts. Jean-François Decaux, CEO of JCDecaux, said: “The German market, which is the largest media market in… Continue reading JCDecaux Builds German Outdoor Interests
The development of the unmetered internet access market in the UK may have been given a boost today, after a proposal from Oftel seeks to change the way BT charges other operators that wish to provide the service. The telecommunications watchdog has proposed that BT should charge operators that provide unmetered access in the same… Continue reading Oftel Proposals May Boost Unmetered Internet Access Market
