Roger Pratt, managing director of National Readership Surveys (NRS), introduced the updates and implications of the new NRS contract at the MRG one day conference in London last week.Pratt explained that the contract, which was awarded to Ipsos RSL in November (see Ipsos-RSL Revealed As Winner Of New NRS ContractIpsos-RSL Revealed As Winner Of New… Continue reading MRG One Day Conference: The New NRS Contract
Unconfirmed press reports at the weekend suggest that Bertelsmann TV subsidiary RTL held talks with Carlton in September at which time an informal offer was made by the German group. The FT reports that the offer was in the region of 275p-a-share although it is thought that the talks ended when the two sides were… Continue reading WSJ Reports Bertelsmann Interest In ITV Companies
Speaking at the MRG conference in London last week, Neil Eddleston, managing director of JCDecaux Worldlink, introduced delegates to the latest in outdoor research – The Sutton Study.Eddleston said that the increasingly large amount of investment in moving formats has led to the need for a measurement system that recognises new developments in the industry.… Continue reading MRG One Day Conference: The Sutton Study
The ITC has upheld complaints against ITV and Bravo for showing “insensitive” and “offensive” programmes shortly after the terrorist attacks in the US.Viewers complained that an ITV news special, shown on 12 September, was “inappropriate” and “in bad taste” as it featured “harrowing” pictures of the terrorist attacks set against a background of music.ITV explained… Continue reading ITV And Bravo Branded “Insensitive” After US Attacks
Speaking at the MRG conference in London last week Geoff Wicken, BMRB’s global development director, said that advertisers would demand a global standard of media measurement as international multimedia deals become more common.In his speech, ‘The single European currency: Two months away for money, 20 years away for media,’ Wicken pointed out that the need… Continue reading MRG One Day Conference: Global Media Measurement
Alan Higgs, director of NOP Media, followed hard on the heels of Roger Pratt at the MRG one day conference, with his discussion of a new readership accumulation study commissioned under a completely separate contract from the main NRS survey.Higgs pointed out that while the planning and buying of newspaper and magazine advertising is based… Continue reading MRG One Day Conference: Audience Accumulation Models
Hollinger International, owner of the Daily Telegraph, has announced a net loss for Q3 2001 of $139.6 million or $1.37 per share, compared to a net loss of $3.9 million or a $0.06 per share in 2000. The increased loss is largely due to unusual items including an accounting loss on the Total Return Equity… Continue reading Hollinger Sees Losses Increase As Advertising Revenue Falls
Helen Tridgell and Sue Cox of Postar along with Sally Gibson of More Group, spoke of the need for greater accountability in outdoor advertising at the MRG conference in London last week.Tridgel, managing director of Postar, said that the outdoor industry was becoming increasingly sophisticated and the ability to provide planners with co-ordinated multi-format, multi-media… Continue reading MRG One Day Conference: Knowing More About Outdoor
Unconfirmed press reports at the weekend suggest that Bertelsmann TV subsidiary RTL held talks with Carlton in September at which time an informal offer was made by the German group. The FT reports that the offer was in the region of 275p-a-share although it is thought that the talks ended when the two sides were… Continue reading WSJ Reports Bertelsmann Interest In ITV Companies
Analysts at ABN AMRO are sticking by their forecast of a 20% drop in ad revenue at ITV in November despite popular opinion within the trade press that 15% is a more likely figure. ABN ‘remains cautious’ about ITV, but says that if the general trends within the market continue to look ‘cyclical’ there is… Continue reading ABN ‘Remains Cautious’ On ITV Ad Revenue Forecasts
