Sony is to use a combination of SMS messaging, online adverts, magazine inserts and outdoor to create a treasure hunt promoting its Jak & Daxter game for the Playstation 2.The Eco Hunt game has been put together by TargetNMI and Flytxt. Magazine inserts in the Christmas issue of Future’s Official Playstation 2 Magazine will feature… Continue reading Sony Uses Text And Outdoor For Treasure Hunt
Press reports this morning suggest that Rupert Murdoch is considering a takeover of Germany’s largest commercial TV broadcaster Kirch Gruppe. The FT reports that sources close to Murdoch claim he is keen on making the deal, exploiting the ‘put’ option in his contract with Kirch (see BSkyB To Hold Off Sale Of Kirch Stake, Say… Continue reading Murdoch Rumoured To Be Interested In Kirch Takeover
In its pre-close trading statement, released this morning, European TV group RTL, which has a 64.63% share in Channel 5, announced that full year earnings were expected to be some 35-40% lower than 2000 totals, due to the increasing deterioration in the European advertising market.Since the group announced interim results in September, the market has… Continue reading Channel 5 Owner RTL Releases Trading Statement
In its pre-close trading statement, released this morning, European TV group RTL announced that full year earnings were expected to be some 35-40% lower than 2000 totals, due to the increasing deterioration in the European advertising market. Since the group announced interim results in September (see RTL Postpones Float As Results Are Hit By Ad… Continue reading RTL Statement Signals Further Decline In European Ad Market
IPC has confirmed that a further 118 jobs will be cut from the company by mid-March 2002, but no further closures are planned at present. The move comes as IPC’s owners AOL Time Warner (see AOL Buys IPC Media For £1.15bn) have announced cuts to its own worldwide workforce.The three month long process of consultation… Continue reading IPC Confirms Job Cuts
Robert Coen, director of forecasting at Universal McCann has released his latest ad industry forecasts for the US in which he forecasts that consumer media ad revenue will fall by 8.1% in 2001 and grow by 2.7% in 2002. Coen commented that 2001 “has been a year when problems were not foreseen and when things… Continue reading US Advertising Performance ‘Dismal’ In 2001, Says McCann’s Robert Coen
Thursday proved another good day’s trading for media shares, with most stocks seeing increases. One exception was BSkyB, whose share price fell 43p to £8.93 after a downgrade from Goldman Sachs.Reed International was up 5½p at £5.97½ by the end of the day’s trading, following the release of a reassuring trading statement.The closing prices of… Continue reading Sharewatch
Culture Secretary Tessa Jowell is seeking views on the BBC’s new application for a digital television service to replace the evening schedule on BBC Choice.The BBC has submitted a new proposal after Jowell refused approval of the first one in September this year (see Government Says No To BBC3). She surprised a large number in… Continue reading Consultation Period Opened For BBC Choice
The IPA has responded to claims published in this week’s Campaign that it has “laid the foundations” for the creation of a “supergroup” that would represent all of the UK communications industry, incorporating the current IPA, the Sales Promotion Consultants Association, the Internet Advertising Bureau, the Public Relations Consultants Association and the agency section of… Continue reading IPA Plays Down “Supergroup” Claims
Earlier this week Optimedia was relatively positive in its predictions for next year’s media market (see Media Revenue & Inflation Forecasts From Optimedia). Following this, confidence in media shares seemed good yesterday, and many stocks saw increases in price. These included Carlton, whose upbeat attitude in the face of tough end of year results (see… Continue reading Sharewatch
