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The percentage of UK homes connected to the internet remained static at 39% during the three-month period ending in August 2001, according to the latest quarterly report from Oftel, released in November. The number of households with access to the web has been growing steadily since January 1999 and this is the first time that… Continue reading Internet Uptake Flattens In Quarter Three

The number of UK homes connected to the internet remained static at 39% during the three-month period ending in August 2001, according to the latest quarterly report from Oftel.The amount of households with access to the web has been growing steadily since January 1999 and this is the first time that there has not been… Continue reading Internet Uptake Flattens In Quarter Three

BARB hosted a forum last night at the Mermaid theatre, Blackfriars, to explain to members of the media industry the technicalities involved in the new research contract (see MRG Evening Meeting: The New BARB Contracts), which launches in full in January 2002.At present BARB is conducting a parallel run in order that the accuracy of… Continue reading BARB Presents New Research System

Freeserve UK has signed e-commerce deals with three of the UK’s best known retail brands in anticipation of an increase in online shopping in the run up to Christmas.The deals with Boots, John Lewis and Tesco are part of Freeserve’s plans to expand its e-commerce portal into a “virtual shopping precinct” intended to attract Christmas… Continue reading Freeserve Gears Up For Online Christmas

Following months of wrangling and speculation WPP has conceded its efforts to withdraw from the take-over of Tempus Group and is now prepared to go through with the £434 million deal.Yesterday the Takeover Panel released a statement detailing their reasons for dismissing WPP’s appeal to withdraw their initial 555p-a-share offer and WPP followed this with… Continue reading WPP Will Buy Tempus

Youth research project ROAR is introducing new methodology this week which utilises the popularity of mobile phones with its target age group. As part of the second wave of research, SMS text diaries will be used, whereby panel members text details of “Emedia moments” to the research agency 2cv as soon as they happen. They… Continue reading ROAR Uses SMS To Research Youth

Following months of wrangling and speculation, WPP has conceded its efforts to withdraw from the takeover of Tempus Group and is now prepared to go through with the £434 million deal. Yesterday, the Takeover Panel released a statement detailing its reasons for dismissing WPP’s appeal to withdraw the initial 555p-a-share offer (see Tempus Confirms WPP… Continue reading WPP Will Buy Tempus

A period of advertising spend decline should not be justification for investors to turn their backs on healthy, major media companies, according to Jack Myers, chief economist of Myers Reports. Reiterating a point that he has stressed a few times recently (see Forecasts), Myers today called for investors to recognise the ongoing value of major… Continue reading Media Industry Is Experiencing Loss Of ‘Dead Weight’ Not Inherent Value, Says Myers

BlowUp Media has signed its first airline advertiser since the events of 11 September caused big-budget flight operators to withdraw from the medium.The “Flights to the Sun” campaign for AirFrance launches this month and features Blow Up’s 800 metre square poster at the City Gateway site in London. The campaign, which was bought by French… Continue reading BlowUp Media Launches Airline Campaign