Earlier this month, NewsLine columnist Andrew Cresci, vice president of TiVo UK, explained the changes he sees as the technology gains a hold in the UK (see TiVo- Should We Fear Change?). Reader Adrian Figgess sent us this response:I think that the future scenario is far simpler than Andrew suggests, probably with far less interactivity… Continue reading NewsLine Reader Response: TiVo
According to the latest Pew Internet report, 17% of US internet users have been asked to pay for something that used to be free online and 12% of Internet users, more than 13 million people, say a favourite site has gone out of business as a result of the advertising slowdown and subsequent effects on… Continue reading Internet Users Unwilling To Pay For Content, Says Pew
Captive View is expanding its washroom advertising network with the launch of 200 flat panel video screens in bars and clubs in London.The company plans to install 50 Viewloo screens during December to deal with the predicted pre-Christmass advertising boom followed by a further 150 early next year allowing brands to target over 500,000 ABC1… Continue reading Captive View Expands Ad Network
Commercial radio saw advertising revenue in the third quarter of 2001 fall by 6.4% year on year, although the medium is still outperforming TV and display media, according to the latest figures released by the Radio Advertising Bureau (RAB).Analysis from AC Nielsen MMS shows that the amount of revenue advertisers invested in the medium fell… Continue reading Commercial Radio Outperforms TV Despite Drop In Ad Revenue
Capital Radio yesterday posted a 27% decline in underlying profits and said that there is no foreseeable recovery from the prevailing poor advertising conditions (see Capital Radio Profits Fall 27% Following Ad Downturn). The Times says that whilst there is no good spin to be put on the fall in profits, Capital is nevertheless well… Continue reading Capital Radio Results – Reaction
Peter Bazalgette, creative director of Endemol, has joined Dawn Airey in ruling himself out of the running to become Channel 4’s chief executive.Bazalgette, the creative force behind the commercial success of Big Brother and a non-executive director of Channel 4, was one of the favourites to take over from Michael Jackson (see GEITF Special: Who’s… Continue reading Peter Bazalgette Pulls Out Of Channel 4 Race
Press reports this morning suggest that BSkyB is in talks with Liberty Media to sell its 22% stake in German cable group Kirch (see BSkyB To Hold Off Sale Of Kirch Stake, Say Reports). The stake in Kirch, for which the company paid £312 million last year, cost BSkyB £29 million in the three months… Continue reading Murdoch In Talks To Sell Stake In Kirch To Liberty Media
92% of the UK population are unwilling to pay for the switch to digital TV and over 30% believe that the Government should foot the bill for the switchover, according to a report published today.Research conducted by Taylor Nelson Sofres shows that over 50% of UK TV viewers do not realise that the digital switchover… Continue reading UK Public Unprepared To Foot The Digital Bill
Telewest was the best performer in yesterday’s media market with shares jumping 29.31% to close at 75p on the back of strong third quarter figures and a bullish view of the last quarter.Capital saw stock rise 5.54% to finish at £8.10 despite a gloomy set of financial results showing a 27% decline in pre-tax profit… Continue reading Sharewatch
The internet can be more successful than other media in increasing and sustaining brand awareness, according to research carried out by Freeserve.A series of ‘Virtual Surveys’ conducted by the internet service provider show that consumers find internet advertising more memorable than TV or radio advertising because it is more interactive.According to the research, which examined… Continue reading Online Ads Build Better Brand Awareness
