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Home internet access in the UK has grown by 50% over the last twelve months, adding a further 5 million users, according to the Internet Q4 2001 report released by Continental Research this week. There are currently 15.4 million people accessing the internet from home – around a third of UK adults. A year ago,… Continue reading UK Home Net Access Grows 50% In Q4, Says Continental

The internet is becoming increasingly important in the decision-making process of purchases, even if the web is not used for the final transaction, according to the Internet Q4 2001 report released by Continental Research this week. The survey has found that even when people buy goods and services offline, there is a growing likelihood that… Continue reading Internet Plays An Increasing Role In Purchasing Decisions

ShopFront Media has extended its sponsorship deal with Red Square Vodka taking its portfolio of illuminated advertising sites to over 5,000 nation-wide.ShopFront’s original deal with Red Square, which includes over 1,000 branded backlit off-licence and convenience store signs across the UK, was due to run out this month but the initial success of the campaign… Continue reading ShopFront Media Expands Portfolio

ITN has secured its position as ITV’s news provider by signing a new six-year contract with the broadcaster, which will run from January 2003.ITN was reportedly forced to cut its bid for the contract from £45m to around £35m in the face of competition from the Channel Three consortium (see ITC Decision Creates Competition For… Continue reading ITN Signs New Contract With ITV

Nick Jankel-Elliot of the Happy Dog market research group and Claire Nuttall, research manager at GWR took the floor at the MRG conference in London yesterday to introduce a new research technique designed to enthuse advertisers about the space in which “brands live and breath” – the home.Jankel-Elliot, director of strategy and insight at Happy… Continue reading MRG One Day Conference: Home Or Household?

Jeff Eales, e-commerce director of Donovan Data Systems opened the one day MRG conference at the Royal Society of Arts in London yesterday, with an introduction into how the new BARB system will bring greater accountability to TV advertising.Eales explained that the new BARB contract, due to be introduced early next year (see BARB Presents… Continue reading MRG One Day Conference: TV Events In BARB 2002

Dr Jonathan Freeman of Goldsmith’s University addressed the future of TV viewing from an academic’s perspective at yesterday’s MRG conference in London.Freeman began by introducing the concept of “immersive TV” pointing out that interactive services are failing to inspire digital viewers because broadcasters are not taking advantage of the massive amount of information that it… Continue reading MRG One Day Conference: The Future Of TV Viewing

The National Magazine Company is to launch a contract publishing division and has brought in experienced hands Julian Downing and Carey Sedgwick from contract publishers Citrus to head the operation.Downing and Sedgwick, previously communications planning director and editorial and design director at Citrus, will become directors of the new division, part of NatMag Specialist Media… Continue reading Natmag Launches Contract Publishers

ITV is looking to boost the profile of its digital-only channel ITV2 by launching an interactive version of ratings winner quiz show Who Wants To Be A Millionaire? at the end of this month.The shows, which are sponsored by BT, will begin on 24 November, and will broadcast simultaneously with the ITV1 version. Interactive viewers… Continue reading ITV2 To Launch Interactive Millionaire

Analysts at ABN AMRO are sticking by their forecast of a 20% drop in ad revenue at ITV in November despite popular opinion within the trade press that 15% is a more likely figure. ABN ‘remains cautious’ about ITV, but says that if the general trends within the market continue to look ‘cyclical’ there is… Continue reading ABN ‘Remains Cautious’ On ITV Ad Revenue Forecasts