365 Corporation, which has recently joined its web content operation with Chrysalis-owned Rivals.net, with the possible loss of around 60 jobs (see New Media Round-Up), has announced that it has closed its Television365 division on 1 December and will concentrate more on its voice services from now on.The announcement was made as 365 released interim… Continue reading 365 Closes TV Division; Rivals Launches E-Newsletter
ITV Digital’s future is likely to involve partnerships, according to Carlton chief executive Gerry Murphy, but to what extent they will be with rival BSkyB is still not clear.At the release of Carlton’s full year results yesterday (see Carlton Losses Mount As More Jobs Go), Murphy spoke of the Government’s digital action plan as “encouraging”… Continue reading ITV Digital May Form Partnerships
A much higher percentage of the affluent in the UK are likely to have internet access at home than the national average, but the AB’s uptake of digital TV seems to mirror the rest of the nation, according to the key findings of the 6th wave of VIPer research.Despite having the disposable income to afford… Continue reading ABs Embrace The Internet, Says VIPer
With adspend expected to fall by around 2% in 2002 and a tough 2001 already experienced, the outlook for advertising agencies is ‘at best lacklustre’, according to a report from ABN Amro released this morning. The broker is expecting ad spend to decline by 1.9% next year, with marketing services growth coming in at around… Continue reading Pressure On Ad Agencies Expected In 2002, Say ABN Amro Analysts
BMP DDB chairman Chris Powell has today called on the Government to ban all tobacco advertising saying that it is bringing the industry into disrepute.In a speech to MPs and peers at the All Party Parliamentary Group on smoking in the Houses of Parliament today, Powell was expected to say that tobacco advertising legitimises smoking… Continue reading BMP DDB Chairman Calls For Tobacco Ad Ban
The country by country breakdown of Zenith Media’s latest set of global advertising forecasts shows an optimistic outlook for the European ad market going into 2002. Global continental forecasts, published on MediaTel Insight yesterday (see Global Advertising Forecasts From Zenith Offer Some Hope To Industry), show that whilst in constant prices growth next year will… Continue reading Zenith’s European Ad Forecasts Paint Optimistic Picture
Reaching a young male audience is not always an easy task for advertisers, especially now that lads mag fever is in decline. Sports websites, whose audience, according to NetValue, is made up of around 70% male visitors, could therefore be an attractive option for advertisers seeking male eyeballs, with major player rivals.net, for example, turning… Continue reading Feature: Sports Websites
The best performance in yesterday’s media market came from Carlton, which saw shares rise 4.65% to finish at £2.25, after releasing stronger than forecast full year figures and announcing a more aggressive target for cost cuts (see Carlton Losses Mount As More Jobs Go).Granada, which released its end of year results last week revealing losses… Continue reading Sharewatch
UK advertising and public relations group, Chime Communications, has this morning restated its expectation that the advertising market conditions will not improve until well into 2002, adding that trading in the second half of this year will be broadly in line with the same period last year. Chime described the performance of its advertising businesses… Continue reading No Upturn Until 2002 Says Chime, But Double-Digit Earnings Expected
BT has had a number of complaints against advertising of its Anytime service upheld by the ASA. Complainants were unhappy with the fact that despite advertising that suggested customers could surf the internet as much as you liked for a fixed price, there were restrictions on the offer and heavy users were penalised.Objections were made… Continue reading ASA Questions BT’s “Anytime” Claims
