Emap have used the launch of their latest online offering, kissonline, to create a cross-media package for Ford and its rebranded Ka.The three month cross-platform advertising campaign is the first to make use of the recently launched website and will target Kiss 100 FM listeners. The promotion will be driven by a strong online and… Continue reading Emap To Push Ka With Kissonline
Derek Carter has been appointed the new chairman of the Periodical Publishers Association (PPA). Carter succeeds Kevin Hand in this role, after Hand quit both this and his role as chief executive of Emap in May following the company’s ill-fated US investments (see Emap Chief Executive Resigns).The new chairman has been the chair of the… Continue reading New PPA Chairman Appointed
In its latest report, Digital Dragons, The Boston Consulting Group reports that despite dot-com gloom lingering in Europe and the US, Asian e-commerce markets are booming. Business to consumer commerce in the Asia-Pacific region is growing at a rate of more than 100% a year mainly due to increased online activity from large, established consumer… Continue reading Boston Consulting Reports That B2C Markets In Asia Are Booming
John Brown Publishing has taken on Dean Fitzpatrick as managing director of its UK division. Fitzpatrick set up the company’s US contract division in New York and has been acting publishing director since returning to the UK. He will cover some of the responsibilities left by chief executive Andrew Hirsch, who transferred to the US… Continue reading Appointments Brief
Around one quarter of homes across France, Germany, Italy, the Netherlands, Sweden and the UK will have a broadband connection by 2005, according to the latest projections from the McKinsey Quarterly. This is some 28 million households and could rise to around 70 million, or 60% of homes, by 2010. Broadband connections allow the fast… Continue reading Broadband Take-Up Will Depend On Companies’ Strategies, Says McKinsey
Digital One has reached 80% transmission coverage of the UK mainland population by switching on four new transmitters. Digital radio is now available to a potential 44.85m people in the UK, although only a fraction of this number have the equipment to listen to digital radio broadcasts.The licence requirement for Digital One is to reach… Continue reading Digital Radio Reaches 80% Coverage
In light of recent reports proclaiming the success of online financial services sites and the growing popularity of online banking, Jupiter MMXI forecast that the days of free content on such sites may be limited. Online banking and share trading sites have previously been free to access but the suggestion is that ‘premium services’ will… Continue reading Success Of Online Finance Sites May Result In Less Free Content
Debt-laden British Telecom (see Forecasts) was facing another blow today as it was usurped by Orange as the UK’s second largest mobile telephone operator. In the three months to June 2001, Orange added 830,000 new subscriber base taking its total to 11.9 million. In March the companies both had around 11 million subscribers but BT… Continue reading Orange Takes The No.2 Spot In The UK Telecoms Market
In its new report Interactive Consumer Broadband: Sex, Sport and Shopping?, Analysys claims that ISPs and telecoms operators are ‘deluding themselves’ if they believe that broadband media entertainment will reap rich rewards. In the battle for viewers, cheap, higher-quality digital tv will prove more attractive to consumers than whatever degree of interactivity may be offered… Continue reading Broadband Poses No Threat To TV, Reports Analysys
Q1 cable statistics from the Independent Television Commission (ITC) show that cable TV penetration has risen by 2.1 percentage points year on year to 28.5% of homes passed and marketed. Cable TV take-up rate has increased by 10.1% in the same period, with 3.6m or 15% of TV households subscribing. The ITC figures also show… Continue reading ITC Publishes Q1 Cable TV Statistics
