Children’s channel Nickelodeon has signed a cross media deal with Birdseye Walls to promote a new ice lolly, which will see Walls sponsoring the channel’s live Friday afternoon programme.The package, which was put together by Viacom Brand Solutions, also includes promotional spots, a competition, online activity and press.The new product, Fruit Fives, will sponsor Thank… Continue reading Nickelodeon Signs Cross Media Deal
Mondo, the magazine suspended by Cabal Communications, may be revived in a “matter of months” if the market gets less tough, according to Sally O’Sullivan, Cabal’s chief executive.Speaking at the Total Publishing show at London’s Earls Court today, she said that while they had suspended the publication of Mondo, to go “back to the drawing… Continue reading Mondo Could Return To The Market
Europeans remain wary web shoppers but the UK is leading the way, according to a new Wall Street Journal Europe/GfK Worldwide Survey. The survey of 12,500 Western European consumers shows that whilst almost half have access to the internet, only around 20% have actually bought anything online in the last six months. Even those that… Continue reading UK Leads European Online Shopping, Says GfK Survey
Internet use around the globe is on the increase according to a number of recent reports. Net penetration in Argentina rose by 100% in the year to March 2001 and the number of internet users in Argentina is now around 2 million according to the DíAlessio/IROL/Harris Online Poll. Around 1.2 million households now have net… Continue reading Insight Analysis: Global Net Round Up
WPP, whose global branding, identity and consulting group, The Brand Union, acquired UK based Marketing and Communication Agency (MCA) for an undisclosed sum yesterday (see WPP Acquires UK Communications Consultancy), saw shares drop 2.21% to finish at £6.65, a loss of 15p on the previous day.After ITV rebranded as ITV1 yesterday, ITV partners Carlton and… Continue reading Sharewatch
Despite losses in its customer base (see Forecasts) BT’s wireless mobile division, Genie, reports success in the internet phone market. Better, more easily accessible WAP services have lead to an increase in the number of WAP phones purchased and the number of page impressions recorded for WAP services. Genie reports that WAP page impressions have… Continue reading UK WAP Use On The Increase
Final results from BSkyB are expected to show the rewards of three years of investment, according to analysts ABN Amro. The company is due to release its full year results on 25 July. Despite the seasonal slowdown in the fourth quarter, ABN says it expects the figures to reveal the extent to which ‘BSkyB’s underlying… Continue reading Profits Expected In Sky Finals
Final results from broadcaster BSkyB are expected to show the rewards of three years of investment, according to analysts ABN AMRO. The company is due to release its full year results on 25 July. Despite the seasonal slowdown in the fourth quarter ABN said “we expect the figures to reveal the extent to which BSkyB’s… Continue reading Profits Expected In Sky Finals
Business to business display advertising has been impacted by the technology and telecom adspend downturn, but recruitment revenues have remained strong at EMAP, according to chairman Adam Broadbent’s AGM statement. The consumer magazine division is showing some growth and circulation revenues are continuing to improve, the company said. Radio advertising has shown a decline in… Continue reading EMAP First Half Marginally Behind Last Year
Capital Interactive, the online division of Capital Radio, attracted 12,500 people to watch this year’s Party in the Park for the Prince’s Trust online via live streams on the Capital website. Event traffic to the site was almost double that of last year, while a year on year increase of 85% was seen in the… Continue reading Online Party Attracts Thousands
