The latest quarterly cable statistics from the Independent Television Commission (ITC) show that cable TV penetration has risen by 2.1 percentage points year on year to 28.5% of homes passed and marketed. Cable TV take-up rate has increased by 10.1% in the same period, with 3.6m or 15% of TV households subscribing.The ITC figures also… Continue reading Penetration Rate Not Matched By Revenue For Cable TV
Low demand from advertisers is preventing the widespread adoption of auditing for the online media industry, according to a recent survey carried out by The Periodical Publishers Association (PPA). The majority of those questioned felt that demand from advertisers will be the driving force behind the speed of adoption and blamed the current lack of… Continue reading Advertiser Apathy Halting Internet Audit
International media and market research firm, Arbitron, has bought US radio audience research bureau, RADAR, for $25 million from its parent company, Statistical Research Inc. RADAR (Radio’s All Dimensions Audience Research) is the US equivalent of the UK’s RAJAR survey. If offers the US a national radio ratings service that measures audiences to radio commercials… Continue reading Arbitron Acquires US Radio Survey, RADAR
VNU Business Publications has confirmed that it is closing its home computer title PC Direct.Managing Director, Brin Bucknor, explained: “The market had reached a point where the magazine was no longer being supported and rather than fail to meet consumer and advertising needs we decided to close the title.”Bucknor said that the relaunch last year… Continue reading VNU To Close PC Direct
Video-on-demand (VOD), the so-called ‘killer app’ for interactive TV will be worth an estimated $1.98 billion by 2005, say The Yankee Group. The rollout of VOD has been hampered by factors such as expensive set top boxes and costly streaming. The Yankee Group, however, now believes that infrastructure requirements for streamed video have “finally begun… Continue reading Video-On-Demand Will Generate Almost $2 Billion In 2005, Says Yankee Group
Regional newspaper publisher, Johnston Press, has this morning announced the acquisition of eight free weekly papers and their related editions from Trinity Mirror, £16.1 million cash. The titles include the Peterborough Herald & Post, Northampton Herald & Post, Derby Trader and five other free newspapers which circulate in and around those areas. The titles will… Continue reading Johnston Acquires Free Weeklies From Trinity Mirror
Total ad spend in the US fell from $23.8 billion in Q1 2000 to $22.6 billion in Q1 2001. This fact is reflected in the finding of Competitive Media Reporting who report that spending amongst the top ten advertisers in the US dropped by almost 12% year on year in Q1 2001. Company Q1 2001(Millions) … Continue reading US Corporate Adspend Decline Underlies Global Trend
Much has been written about the unfavourable year-on-year comparisons foisted upon the media industry in Q1 and Q2 2001. Despite this being somewhat self-inflicted (think sky-high TV prices resulting from the dot-com payload) it is worth noting that, on a larger scale, the media industry is in far better shape than it was in the… Continue reading Insight Analysis: Ignore The Comparisons And The Outlook Is Favourable
Further weakening in the European economy could have a major impact on the demand for IT products and services over the next three years, according to IDC. The worsening outlook for the Western European economy suggests that the tech slump currently impacting on the US market may spread to Europe. Globally, IDC forecast that IT… Continue reading Worsening European Economy Could Wipe $150 Billion from IT Market, Says IDC
According to the Wall Street Journal’s semi-annual forecasting survey, many economists now predict that the US economy will begin to show signs of recovery by the end of this year despite the current trend for corporate dolor. In Q1 2001, the economy managed only 1.2% growth, the panel of forecasters consulted by the WSJ predict… Continue reading There Is Light At The End Of The Economic Tunnel, Says WSJ
