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IPC Media has been bought by AOL Time Warner for £1.15 billion, the company confirmed late yesterday, ending weeks of speculation about the takeover (see AOL Time Warner Thought To Be Close To IPC Deal). The consumer magazine publisher, which produces more than 100 titles including Loaded and Woman’s Own, is currently owned by venture… Continue reading AOL Takes IPC Media For £1.15bn

Emap advertising and Nestle have announced plans for a cross media deal centred around Emap Performance’s flagship pop brand, Smash Hits, worth in excess of £2m.The cross media deal is the Emap’s biggest to date for a single brand and will run until 2003. It sees the creation of “Smarties Zones” across all Smash Hits… Continue reading Emap And Nestle Team Up In Cross Media Deal

Viacom Outdoor has announced that is creating a new department dedicated to its moving image innovation, XTP, on the London Underground.The move, which comes into effect immediately, supports Viacom Outdoor’s predictions that moving image technology will be one of the key revenue streams for the company’s growth over the next twelve months. The moving image… Continue reading Viacom Outdoor Creates Subway Department

Corporate communications website, DELL.com, was the top online advertiser for women during June, according to the latest figures from Netvalue. The site was visited by 2,071 individual women users throughout the month and achieved 14.9% digital reach of the total at home UK internet audience. MSN.com was in third position, reaching 1,894 women during June… Continue reading New Media Round-Up

The Telegraph Group is to take over the management of advertising sales for Sunday Business.The move, which will come into effect mid-August, will see Sunday Business retain its own sales team, which will be transferred to Canary Wharf where it will become part of the Telegraph’s sales operation.The deal gives the Sunday Business team access… Continue reading Telegraph Takes Over Ad Sales For Sunday Business

IPC Media has been bought by AOL Time Warner for £1.15 bn, the company confirmed late yesterday, ending weeks of speculation about the takeover.The consumer magazine publisher, which produces more than 100 titles including Loaded and Woman’s Own, is currently owned by venture capital company Cinven. Financial backing for the £860m management buy-out of IPC… Continue reading AOL Buys IPC Media For £1.15bn

The Dutch advertising market showed further deterioration in the second quarter, with display advertising down by 5.3% year on year, according to analysis by ABN Amro. This follows a 4.6% increase in Q1 2001. Radio and television performed particularly poorly, down by 6.7% and 7.6% respectively. It is mainly the telecoms advertisers that are currently… Continue reading Dutch Display Advertising Falls In Q2

New research from Allegra Strategies forecasts that new media advertising formats are set to become a key part of advertising campaigns over the next few years. Online advertising, email and wireless marketing may offer a number of major benefits over traditional advertising media in terms of measurability, interactivity and improved targeting. Currently, uptake of such… Continue reading New Media Advertising Will Account For 6.7% Of Total UK Ad Rev By 2005, Says Allegra

The Advertising Standards Authority (ASA) has grounded Ryanair by upholding complaints against a poster for flights, but has given Daewoo the green light by dismissing objections that an advert for its new car was misleading.The ASA received complaints about a poster advertising flights on Ryanair, the poster stated: “We Guarantee the lowest Fares” and featured… Continue reading ASA Grounds Ryanair But Greenlights Daewoo

Reuters, which yesterday announced that it was to cut up to 1,200 jobs, was the worst media performer in yesterday’s market, with shares dropping 4.83% to finish at £7.48, a loss of 38p on the previous day.ITV partners Carlton and Granada continued to see shares drop. Carlton was down 0.33% to close at £3.04, 1p… Continue reading Sharewatch