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Scandinavia and the Netherlands are leading the way in the development and usage of the internet and mobile phones, according to the 2001 Yearbook from Eurostat. Throughout the EU, between 1995 and 1999 the number of mobile phones per 100 inhabitants increased by seven times and the number of companies hosting internet access rose by… Continue reading Scandinavia And Netherlands Lead EU Mobile And Internet Developments

Trinity Mirror announced the sale of eight of its weekly free papers to Johnston Press yesterday (see Johnston Press Gains Eight New Weekly Titles). Shares in Trinity were not greatly affected by the announcement, rising less than 1% to £4.10, while Johnston Press rose just 2p to £2.79½.Despite the uncertainty surrounding the industry in view… Continue reading Sharewatch

In a recent survey, gartner found that 42% of US business users check their email whilst on holiday and 23% check at some point during the weekend. During the working day, users check their mail at least 6 times a day and spend an average of 49 minutes dealing with email, this appears to be… Continue reading Warning: Email Can Seriously Damage Your Holiday

VNU Business Publications has confirmed that it is closing its home computer title PC Direct.Managing Director, Brin Bucknor, explained: “The market had reached a point where the magazine was no longer being supported and rather than fail to meet consumer and advertising needs we decided to close the title.”Bucknor said that the relaunch last year… Continue reading VNU To Close PC Direct

IDC forecasts that by 2005 the total number of online trading accounts in the Asia/Pacific region (exc Japan) will rise to 42 million as the popularity of eInvesting grows. “The securities industry in Asia/Pacific is facing unprecedented challenges and opportunities brought about by the emergence of new digital channels, market deregulation, industry consolidation and shrinking… Continue reading IDC Forecasts Massive Growth In Online Trading In Asia

Upfront advertising sales for US cable networks are looking ‘dismal’, as advertisers and their agencies demand that airtime costs per thousand are cut back by as much as 15-20%, according to a report on Mediaweek.com, The US trade journal reports that the cable companies’ sales executives are holding out for nothing more than a 10%… Continue reading US Cable Upfront Airtime Sales Look Weak

The woldwide market for firewall security applications will break the $1 billion barrier this year, according to IDC. Revenues increased by 153% in 2000, reaching $943 million and IDC forecasts that by 2005 the market will generate $4 billion. The US market presents the greatest opportunity for this market, in 2000 it accounted for 54%… Continue reading Security Software Market Set To ‘Skyrocket’, Says IDC

For market research firms, survey response rates are critical. If they dip too low, the industry will decry the quality and usefulness of the data altogether. This was a problem facing Nielsen Media Research’s TV ratings research in the US when, two years ago, response rates fell as low as 20%. According to a report… Continue reading $5 Incentive Boosts Nielsen US TV Response Rates

Low demand from advertisers is preventing the widespread adoption of auditing for the online media industry, according to a recent survey carried out by The Periodical Publishers Association (PPA). The majority of those questioned felt that demand from advertisers will be the driving force behind the speed of adoption and blamed the current lack of… Continue reading Advertiser Apathy Halting Internet Audit

International media and market research firm, Arbitron, has bought US radio audience research bureau, RADAR, for $25 million from its parent company, Statistical Research Inc. RADAR (Radio’s All Dimensions Audience Research) is the US equivalent of the UK’s RAJAR survey. If offers the US a national radio ratings service that measures audiences to radio commercials… Continue reading Arbitron Acquires US Radio Survey, RADAR