WPP’s wholly-owned global branding, identity and consulting group, The Brand Union, has acquired UK-based Marketing & Communication Agency (“MCA”), an internal communications consultancy, for an undisclosed sum.MCA has offices in London, New York and Stockholm and specialises in providing multinational clients with brand-building tools, on both a corporate and employee level, through the creation of… Continue reading WPP Acquires UK Communications Consultancy
Nike is back in the running after the Advertising Standards Authority (ASA) decided not to uphold complaints that its posters were “crude and offensive”.The poster stated: “May is keen but crap. May says Race that milk float. Race that pram. Race that pensioner. May hates hills. Loves benches. May gets stitches. Gets Shin splints. Gets… Continue reading ASA clears Nike Ads
Around 16% of the population in Hungary have access to the internet, according to research by NetValue as reported on Europemedia. Separate research from KOD Business and Media Research puts the figure at 16.3%. This is below the critical mass at which the Net starts to have significant effects on business and society, says KOD;… Continue reading Around 16% Of Population Online In Hungary, Say Studies
The average age of viewers to US prime-time television is getting steadily higher, according to an analysis of research from The Media Edge on Mediaweek.com. The average prime-time viewer was 39.4 years old during the 1990-91 television season, according to the report; they are now 41.1 years old. With the younger cable viewers factored out,… Continue reading Insight Analysis: Average Prime-Time Viewers Age With Population
Future Network, which was forced to issue a statement yesterday reassuring investors that it was financially stable after severe week on week losses (see Future Reassures Investors), saw shares rise 34.78% yesterday, to close at 31p, an increase of 8p on the previous day.Bright Station, which has rebranded as Smartlogik (and will be referred to… Continue reading Sharewatch
A new survey commissioned by Oftel shows that UK home internet use continues to rise with figures revealing that four million homes were connected in the last 12 months. The survey, conducted in May 2001, reveals that 10 million homes now have internet connections, up from 6 million in May 2000 and 8.5 million in… Continue reading UK Internet Use Continues To Rise
The French government has announced its intention to bring high speed internet access to the whole country and is to pour €4.6 billion into the project. The plans are designed to ‘open the Information Age to everyone,’ according to French prime minister Lionel Jospin. The Government will develop the high-speed Net access services across cable,… Continue reading French Government To Bring High-Speed Net Access To All
Around 16% of the population in Hungary have access to the internet, according to research by NetValue as reported on Europemedia. Separate research from KOD Business and Media Research puts the figure at 16.3%. This is below the critical mass at which the Net starts to have significant effects on business and society, says KOD;… Continue reading Around 16% Of Population Online In Hungary, Say Studies
Chrysalis Radio has made two new appointments to its board. Daniel Owen has been appointed to the position of strategy and development director, having joined the company as strategy and development manager last year. With prior experience of driving Chrysalis’ digital strategy, he has also overseen the division’s lobbying activity in advance of the Communications… Continue reading New Appointments To Chrysalis Board
