National commercial speech station talkSPORT is to be allowed to provide a separate football programme for Scotland and Northern Ireland. The station asked to establish the “split” service in order to provide phone-ins and coverage which covered the Scottish Premier League rather than the English one.The station is capable of broadcasting in this way due… Continue reading TalkSPORT Allowed To Split Scottish Football
Channel 4 is launching 4 Creative, a new commercial venture specialising in TV related cross-platform marketing.4 Creative has been set up in response to the increasing demand for Channel 4’s creative services department to take on projects that fall outside the day to day requirements of programme promotion. It will take over from the creative… Continue reading Channel 4 Gets Creative
Despite an almost global downturn in the telecoms and IT markets, in Italy these sectors are growing ‘steadily’ reports Europemedia. Lay offs in the US have reportedly reached 136,006 for the period December 1999 to July 2001 (according to thestandard.com) yet the number of workers in the Italian IT sector has grown by 3.7% since… Continue reading IT Slowdown Yet To Hit ‘Steady’ Italian Market
A recent survey of leading online brokerage firms by Deloitte & Touche reveals that average use of online accounts has declined 42% as investors are taking a more conservative approach to their portfolios due to market volatility. The slowdown and unease in the US economy which began in early 2000 has significantly affected investment in… Continue reading Use Of Online Brokerages Falls In US
Despite slow short-term growth, the worldwide B2C market is set to be worth £428 billion by 2004 according to new research by eMarketer. Currently, due to the failure of many dotcoms over the past year, B2C commerce accounts for only a small percentage of all retail but eMarketer forecast that this will change after 2002… Continue reading Worldwide B2C Commerce Worth $428 Billion By 2004, Says eMarketer
Pearson, which released its interim financial results yesterday (see Pearson Results Show FT Profits Hit By Ad Downturn), saw shares rise 4.72% to finish at £10.87, an increase of 49p on the previous day.Trinity Mirror, which last week announced that its pre-tax profit was down 9.7% for the six month period to 1 July 2001… Continue reading Sharewatch
Despite a huge potential market, UK firms lack the capability to exploit the B2B online market, according to a new report by Forrester. Online business could be worth £300 billion by 2005 says Forrester but firms will have to work hard to overcome their current organisational and technological difficulties in order to reap the benefits… Continue reading UK Online B2B Commerce Will Be Worth
Pearson’s interim financial results showed a pre-tax profit of £5 million, ahead of the expected consensus loss of £10 million and slightly below the £11 million profit forecast by ABN Amro. A difficult period in terms of revenues in both its education businesses and advertising generally has caused Pearson’s stock to weaken recently.The Financial Times… Continue reading Pearson Results Show FT Profits Hit By Ad Downturn
The Interactive Advertising Bureau (IAB) has endorsed guidelines for eight new advertising formats to enable advertisers to create more interactive online adverts and develop stronger brand messages.Three vertical ‘skyscraper’ spaces and five high-impact large rectangular spaces will join the list of recommended shapes and sizes already in place for banners. The new larger ad formats… Continue reading New Formats For Advertising Online
The Independent Television Commission (ITC) has fined LWT £100,000 after its series Club@vision breached programming codes by charging clubs to appear in the series.The ITC received complaints last year that clubs were being asked to pay a fee and contribute to production expenses to ensure that they were included Club@vision programmes.After conducting an enquiry the… Continue reading ITC Fines LWT £100,000
