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In their recent report Game On: Sports Investment For European Media Companies, PricewaterhouseCoopers reveals the importance of professional sport to large European media companies and suggest means of exploiting revenue streams and other commercial opportunities from popular European spectator sports. Sport, says PWC, is not a passing fad and its popularity will not diminish making… Continue reading Sport May ‘Form The Bedrock’ Of Media Companies’ Long Term Strategy, Says PWC Report

Forrester Research has published the Media Buyers’ Table – a source designed to provide UK media planners and buyers with a set of metrics that will enable them to implement more targeted and successful online marketing campaigns. The Media Buyers’ Table uses data collected on websites that participate in Forrester’s online consumer research survey, the… Continue reading Forrester Offers UK Media Planners Internet Metrics Resource

If radio operators do not cater for the 12-24 age group they could risk an erosion of their audiences in the future, according to Edison Media Research. The group says that one of the most concerning trends in US radio over the past decade has been the consistent drop in listening among 12-24 year olds.… Continue reading Radio Must Cater For Younger People Or Risk Losing Future Audiences, Says Edison

As NTL was celebrating its 1 millionth subscriber (see 1 Million Now Subscribe To NTL Digital), the UK government were reinforcing the message that analogue services will be switched off by 2010. The digital switchover is reliant on 95% of the population having access to digital services, meaning that services must be available and affordable… Continue reading UK Government Confident About 2010 Analogue Switch Off

Despite the fact that internet use in Ireland has doubled in the past two years, AmÃÂĄrach Consulting has downgraded its ecommerce forecasts for Ireland for the year. Lack of interest by net users in buying online is cited as the reason for the downgrades. Almost a third of all Irish adults (around 895,000 people) currently… Continue reading AmÂrach Downgrades Irish E-Commerce Forecasts

ABN AMRO has downgraded its full year forecast for UK media from 0.4% to -1.6%, following the release of data from AC Nielsen MMS indicating that in June the market slipped 13.7% year on year. The broker says its revised forecast reflects “the increasing likelihood that there will be no significant second half recovery.” At… Continue reading Insight Analysis: ABN AMRO Downgrades UK Media Forecast With No H2 Recovery

The global m-commerce market will grow considerably over the next four years according to new research by Cahners In-Stat Group. M-commerce in 2000 represented $264 million, generated by 9.2 million wireless subscribers. This figure is due to grow slowly between now and 2005 with the exception of the Japanese market which is set to rocket.… Continue reading ‘Generation Y’ Key To M-Commerce Success, Says Cahners In-Stat

Whilst recent RAJAR figures reveal a continuing upward trend in UK commercial radio listening (see Forecasts), this has not been converted into revenue as figures for Q2 show a decline in ad revenue of 14.5% when compared to Q2 2000. National advertising fell by 18.6% but this drop was offset slightly by a fall of… Continue reading UK Radio Q2 Ad Revenue Falls By 14.5%

By 2006, there will be nearly 250 million mobile subscribers in the United States, according to “US Cellular Market Forecast 2001 – 2006”, a report by Strategy Analytics. Handset purchases are forecast to top 154 million by this date and penetration is forecast to reach 50% of the population by 2002. New equipment and services… Continue reading US Mobile Users Will Top 250 Million In 2006, Says Strategy Analytics

United Business Media (UBM) announced that Bernard Gray, previously the group strategy director, has been appointed as chief executive of CMP Information, UBM’s UK-based professional media business, with immediate effect. He will be responsible for the next phase of CMP Information’s development, the company said. United’s profits were hit in the first half by falling… Continue reading UBM Appoints CMP Information Chief