Jim Hytner has been named as the new marketing and commercial director for ITV, confirming industry rumours (see Jim Hytner To Join ITV?). ITV poached the outspoken director of marketing and new business for Channel 5 following the resignation of John Hardie last month.ITV chief executive Stuart Prebble commented: “[Jim’s] experience of both multi-channel and… Continue reading Hytner Quits 5 For ITV
Tessa Jowell, recently appointed as Secretary of State for culture, media and sport, has said that “No impetus has been lost” by having the Communications Bill carried over to next year’s parliament. Pointing to the fact that the final bill would be the result of three years of consultation, she added: “The work continues apace… Continue reading No Impetus Lost In Bill Delay, Says Jowell
The new technology sector in outdoor advertising, which includes screens, video walls and interactive kiosks, is set to increase its revenue from £2.7m to £8.7m by the end of the year, according to a report by Outdoor Connection.Nearly 82% of the total revenue for the new technology sector is generated in leisure environments such as… Continue reading New Technology Sector To Boom
According to media recruitment agency The Davis Company, media sector salaries have yet to show any signs of falling in line with the general downturn affecting the industry as a whole. In a survey of clients and candidates over that past year, salaries in the ‘junior’ bracket rose by around 13% whilst salaries for more… Continue reading Salaries Rise Above Adspend Fall
Speaking at the Radio Academy’s festival in Manchester this morning BBC director general, Greg Dyke, hit back at TalkSPORT boss, Kelvin MacKenzie, accusing him of “whinging” and branding his repeated attacks on the BBC’s domination of radio sport “pathetic”. Dyke also reinforced the BBC’s commitment to digital radio, whilst admitting that outside of the media… Continue reading Dyke Hits Back At TalkSPORT
The French government has announced its intention to bring high speed internet access to the whole country and is to pour €4.6 billion into the project. The plans are designed to ‘open the Information Age to everyone,’ according to French prime minister Lionel Jospin. The Government will develop the high-speed Net access services across cable,… Continue reading French Government To Bring High-Speed Net Access To All
The superstitial – a method of internet advertising – is as effective in terms of recall, communication and persuasion as a television ad, according to research from Harris Interactive. The superstitial format was developed and is trademarked by online advertising solutions company Unicast. It is a pop-up that uses Flash and Java to create a… Continue reading Superstitials Are As Effective As TV Ads, Says Harris Interactive
Personal video recorder (PVR) manufacturer, TiVo, has signed a channel highlights deal with UKTV.UKTV will be the fourth broadcaster to run a TiVo highlights channel, with services from BSkyB, BBC and Channel 4 already up and running. TiVo says that this, the second advertising partnership to be announced in the last four months: “Demonstrates a… Continue reading TiVo Strikes Channel Highlights Deal With UKTV
Carlton Communications has lost millions of pounds on the sale of its Technicolor production business to Thomson Multimedia (see Carlton Shareholders Approve Sale Of Technicolor), after shares in latter have fallen by more than a third since the deal was agreed, a report in the Sunday Telegraph claims. This affects Carlton’s proceeds from the disposal… Continue reading Carlton’s Technicolor Sale Loses Value
A quarter of Europe’s economic growth will come from e-commerce by 2004, according to a new report by Andersen. It estimates that between 2000 and 2004, 24% of European economic growth will come from e-business – providing investments are made in broadband connections. The report claims that without e-business revenues, annual European economic will be… Continue reading E-Commerce Will Boost European Economic Growth, Says Andersen
