There appears to be two opposing trends developing in the online world at present – the advertiser’s view of the web and the user’s. Whilst the former deteriorates, the latter grows more positive. In some ways the internet has suffered from the kind of over-hype that is often bestowed on the latest rock ‘n’ roll… Continue reading Insight Analysis: Does The Obsession With Click Rates Blind The Ad Industry To The Benefits Of The Internet?
More Industry News articles
RTL was the worst media performer in yesterday’s market, slumping 21.92% to close at £38.18, a loss of £10.72 on the previous day.Shares in Tempus continued to rise as take-over talks with French advertising network, Havas, continue (see Havas And Tempus Set To Merge). Stock was up 0.67% to close at £5.58, an increase of… Continue reading Sharewatch
The different aspects of new research methods was the topic of discussion at last night’s MRG evening meeting. The first of three speakers to tackle the issue was Jamie Furlong, from online research company, Syclick.Furlong began by extolling the virtues of using the internet as the main tool for research, defending the medium which he… Continue reading MRG Evening Meeting: New Research Methods
Internet and interactive television usage has risen sharply over the last year, according to the ITC’s annual survey of viewing habits in the UK.The survey, published today, shows that access to the internet has risen significantly over the last twelve months with, 34% of respondents connected the net in 2000 compared with 24% in 1999.… Continue reading ITC Say UK Viewing Habits Are Changing
The Independent Television Commission (ITC) has extended its investigation into the cross-promotion of digital television services on terrestrial channels. According to analysts at ABN Amro, the consultation process received an unexpectedly large number of responses and the Commission was unable to make a decision by its 19 July deadline.ITV will be hoping that the rules… Continue reading ITC Extends Investigation Into Digital Cross-Promotions
The chief executive of Channel 4, Michael Jackson, has announced that he is leaving the channel to take up a job in the States.Jackson will join the USA Entertainment Group as the company’s chief executive, based in New York. A departure date has not been set but the channel have confirmed that they will shortly… Continue reading Jackson Quits Channel 4
Carlton Interactive is to close its consumer entertainment websites, Popcorn and Jamba, while Granada plans to cut 80 jobs from its health TV channel and website, Wellbeing. Carlton’s online ad sales arm, Carlton Hyperactive, will cancel all ad campaigns booked across its Popcorn and Jamba sites from 1 September; all third party contracts will cease… Continue reading Carlton Interactive To Close Websites
After reports that Tempus was to be taken over by French advertising network, Havas advertising, for around £400m last week (see Havas And Tempus Set To Merge), shares in the company soared. Stock was up 48.33% week on week to finish at £5.54, an increase of £1.80˝.ITV partners, Carlton and Granada, also suffered week on… Continue reading Sharewatch
The European Commission (EC) is challenging the UEFA over the way it sells the television rights to football games to broadcasters in Europe. Currently, free-to-air and pay-TV rights are sold to a single television network in each country. Champions’ League Rights Free TV Pay-TV UK ITV ITV Digital Italy Mediaset Stream… Continue reading EC Challenges UEFA TV Sales Contracts
New data from Webmergers reports that 726 Internet companies were acquired in the first half of 2001, in deals worth a total of $6 billion. 56% of the deals in Q1 and Q2 involved acquisitions of infrastructure companies, such as those providing networking products and ebusiness software. A further 30% involved Internet destinations such as… Continue reading Strong Start To 2001 In The US M&A Market, Says Webmergers
