There appears to be two opposing trends developing in the online world at present – the advertiser’s view of the web and the user’s. Whilst the former deteriorates, the latter grows more positive.In some ways the internet has suffered from the kind of over-hype that is often bestowed on the latest rock ‘n’ roll band… Continue reading Feature: The Great Internet Divide
BSkyB continues to dominate the digital TV market, despite showing massive pre-tax losses.The company, which today published its end of year results, added 1.7m digital subscribers to its customer total over the year, bringing the overall number of subscribers to 5.3m.Chief Executive of BSkyB, Tony Ball, was confident that the group would reach its target… Continue reading Sky Still Strong Despite Pre Tax Losses
The launch of Emap’s Elan’s new men’s title, provisionally called “Project Floyd,” has been postponed.The glossy publication focusing on work, career and lifestyle issues was expected to be Emap’s big launch of the autumn, but publication has been suspended while the company focuses on the launch of FHM Bionic and Elle Girl.A spokesperson for Emap… Continue reading Emap Suspends Project Floyd
New research from Datamonitor adds further discussion to the argument over whether or not internet and mobile phone advertising is effective. Insight Analysis shows that advertisers may be losing interest in the internet right at the point at which users are really starting to embrace it (see Forecasts). This is backed up by research from… Continue reading Net And Mobile Ads Are Viewed Positively, Says Datamonitor
The satellite broadcaster said that its operating profit has increased by 88% to £160 million and that it is adding record numbers of subscribers and increasing the average revenue per user (ARPU).The number of satellite customers rose by 21% to 5.5 million; 5.3 million of these are digital customers – an increase of 1.7 million… Continue reading Sky Still Strong Despite Pre Tax Losses
User traffic to online music sharing site Napster has declined by 36% over the last two months, according to data from Nielsen//NetRatings. At the same time, usage of other, less well known file sharing sites, such as KaZaA, BearShare, Audiogalaxy and iMesh, has risen. Nevertheless Napster retains its top spot amongst the all the file-swapping… Continue reading File-Sharing Sites Benefit From Decline In Napster Use
The European Commission (EC) is to take the French Government to court over the advertising restrictions it places on the re-transmission of sporting events held in other countries. A French penal law called the ‘Loi Evin’ prevents alcoholic beverages being advertised on French TV and is causing legal problems for advertisers and sports events organisers… Continue reading EC Takes French Government To Court Over Ad Ban
There appears to be two opposing trends developing in the online world at present – the advertiser’s view of the web and the user’s. Whilst the former deteriorates, the latter grows more positive.In some ways the internet has suffered from the kind of over-hype that is often bestowed on the latest rock ‘n’ roll band… Continue reading Feature: The Great Internet Divide
There appears to be two opposing trends developing in the online world at present – the advertiser’s view of the web and the user’s. Whilst the former deteriorates, the latter grows more positive. In some ways the internet has suffered from the kind of over-hype that is often bestowed on the latest rock ‘n’ roll… Continue reading Insight Analysis: Does The Obsession With Click Rates Blind The Ad Industry To The Benefits Of The Internet?
BSkyB has this morning turned in a very strong set of year-end financial results, beating market expectations by some margin. The satellite broadcaster said that its operating profit has increased by 88% to £160 million and that it is adding record numbers of subscribers and increasing the average revenue per user (ARPU). The number of… Continue reading Strong Results From BSkyB As Revenues Grow
