The BBC’s annual report, published today, shows a continued decline in BBC1’s share, despite an extra £165m being spent on programmes across the board, including drama, entertainment and sport.The BBC spent more of its income on programmes and services last year, increasing the proportion from 76% to 81%. However, according to the report it will… Continue reading BBC Publishes Annual Report
Radio has not been immune to the doom predictions of the adspend downturn. The Advertising Association expected average year on year quarterly growth would be 9% in 2001, down from an average 11.2% during 2000. The first quarter growth of just 0.8% this year appeared to confirm fears and AA estimates expect the second quarter… Continue reading Insight Analysis: Radio Resists Adspend Trend
Radio has not been immune to the doom predictions of the adspend downturn. The Advertising Association expected average year on year quarterly growth would be 9% in 2001, down from an average 11.2% during 2000. The first quarter growth of just 0.8% this year appeared to confirm fears and AA estimates expect the second quarter… Continue reading Feature: Radio Resists Adspend Trend
The most-used sites on the internet are not necessarily the most valuable in terms of attracting online spenders, according to a new study from Diameter, a division of DoubleClick, and comScore Networks. The netScore Buying Power Index (BPI) allows internet site owners to gauge the ‘value’ of their visitors based on the amount of money… Continue reading Popular Sites Don’t Necessarily Bring Online Big Spenders, Says Report
After receiving 89 complaints from viewers offended by an advert for Carling lager the Independent Television Commission (ITC) concluded that although the ad could be seen to be in “bad taste” it was still suitable for general viewing.The commercial takes place in a bar where a woman tricks a man into giving up his pint… Continue reading ITC Keeps An Eye Out For Carling
According to the Jupiter MMXI May 2001 internet behaviour study, the number of Europeans visiting business and finance sites rose by 50% in some markets last month and the time spent on such sites has risen by around 60%. Online banking has proved very popular in Europe as has online share dealing and many other… Continue reading Europe Leads In Online Finance
Radio has not been immune to the doom predictions of the adspend downturn. The Advertising Association expected average year on year quarterly growth would be 9% in 2001, down from an average 11.2% during 2000. The first quarter growth of just 0.8% this year appeared to confirm fears and AA estimates expect the second quarter… Continue reading Insight Analysis: Radio Resists Adspend Trend
Scandinavia and the Netherlands are leading the way in the development and usage of the internet and mobile phones, according to the 2001 Yearbook from Eurostat. Throughout the EU, between 1995 and 1999 the number of mobile phones per 100 inhabitants increased by seven times and the number of companies hosting internet access rose by… Continue reading Scandinavia And Netherlands Lead EU Mobile And Internet Developments
Low demand from advertisers is preventing the widespread adoption of auditing for the online media industry, according to a recent survey carried out by The Periodical Publishers Association interactive division (PPAi).The majority of those questioned felt that demand from advertisers will be the driving force behind the speed of adoption and blamed the current lack… Continue reading Advertiser Apathy Halting Internet Audit
