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Newspapers continue to reach the majority of American adults every day and particularly on Sundays, according to figures from the Newspaper Association of America (NAA), reported on MediaPost. On an average weekday, 78.2 million adults read a newspaper and across the whole week this rises to 101.8 million adults. The average Sunday commands 91 million… Continue reading Newspapers Continue To Reach Majority Of Americans, Say NAA Figures

Europeans are set to have access to broadband internet connections following a deal between Italian telecoms company Tiscali and Gilat Satellite Networks. Tiscali says that the system, which uses satellite broadband delivery, will be a pan-European offering and will allow high speed internet access to areas that are not wired up for broadband telephone connections.… Continue reading Tiscali And Gilat To Offer Pan-European Broadband Internet Access

The Radio Authority has announced proposals for a new set of ownership rules for local analogue radio licences. The changes would include the abolition of the ownership points system and the removal of the “cap” on the number of local radio licences a person can own. The new formula for ILR ownership would also allow… Continue reading Radio Authority Proposes New Ownership Rules

Domestic US revenue for interactive TV advertising, commerce and subscriptions is unlikely to surpass $400 million this year, a figure well below other industry forecasters, according to The Future of T-Commerce, a new Myers report. The Myers Mediaenomics report predicts that interactive TV will find deployment ‘difficult’ until 2006, after which the industry will grow… Continue reading US Interactive TV Will Be Slow To Take Off, Says Myers

Speaking on BBC Breakfast this morning Viacom chairman and CEO, Sumner Redstone, commented on the current decline in the media economy, describing his company as an “advertising juggernaut”. He said that whilst the downturn in ad revenue was undeniable, his company had weathered the storm reasonably well and ‘continued to hit targets’. One of the… Continue reading Viacom CEO Says Ad Revenue Upturn Will Be Evident By Q4

A further batch of Sky analogue channels will be switched off this weekend as the broadcaster moves closer to its September deadline of total analogue switch-off. The latest batch of channels to become available to Sky customers only on the digital spectrum will be Sky News, Sky Moviemax, Sky Sports 1 and 3, the Disney… Continue reading More Channels Leave Sky Analogue

As part of a long term plan to double the number of ‘people meter’ homes in the US, Nielsen is unveiling new prices to advertisers and media companies, according to the Wall Street Journal. Currently, Nielsen has 5,100 people meters in use monitoring TV viewing across the US, it plans to add several hundred more… Continue reading Nielsen Media Research Increases Prices To Fund Increased TV Meters In US

Viacom CEO Sees Ad Revenue Upturn By Q4Speaking on BBC1’s Breakfast this morning Viacom chairman and CEO, Sumner Redstone, commented on the current decline in the media economy, describing his company as an “advertising juggernaut”. He said that whilst the downturn in ad revenue was undeniable, his company had weathered the storm reasonably well and… Continue reading Viacom CEO Sees Ad Revenue Upturn By Q4

Is Tivo The New Betamax?Hard disk video recording system Tivo may turn out to be the new Betamax, the ill-fated video cassette system of the ’70s, according to respondents of a new survey by The Media Edge.Of the 170 people that took part in the survey, 84% either already own Tivo recorder (39%) or intend to… Continue reading Is Tivo The New Betamax?

In keeping with most analysts and forecasters, Merrill Lynch has today announced cuts in its US ad spend forecasts for 2001. The Wall Street Journal reports that Merrill have cut 2001 US adspend growth predictions from 2.5% to -0.7% citing “continued weak trends and no real turn in sight”. Merrill are, however, predicting 5.1% ad… Continue reading Merrill Lynch Slashes US Ad Growth Forecasts