Digital View, the monitor manufacturer and media company is launching the Brand News Network (BBN), which will install advertising screens in retail outlets across the country.15 inch flat panel video screens have already been installed in 100 stores and the company plans to have 1,200 screens in place by next summer.The monitors have been fitted… Continue reading Ad Screens To Appear In Shops
Outdoor advertising company, Maiden, is venturing into the international market with the acquisition of three Irish companies.The group has acquired the Canberra Company, Network Poster Advertising and Outdoor Works and will open for business with an estate of 160 48-sheet posters and 60 six-sheet posters. Coverage will extend to all major cities in Ireland and… Continue reading Maiden Goes International
The Advertising Association (AA) and ISBA have come out in strong support of the European Commission’s (EC) decision to take the French government to court over a law which bans the advertisement of alcoholic beverages.The industry bodies have welcomed the news, broken on NewsLine on Wednesday (see The AA’s director of public affairs, Sara Soltani,… Continue reading AA And ISBA Condemn French Ad Ban
Pre-tax profit at regional and national newspaper publisher, Trinity Mirror, was down by 9.7% to £80.9m for the six months to 1 July 2001, but nevertheless ahead of expectations.Like all newspaper groups, Trinity has been impacted by a 12% rise in newsprint costs this year, along with the broader downturn in advertising revenues. It is… Continue reading Profits Down At Trinity But Above Expectations
Cordiant, the global marketing communications group, has acquired 100% of Presentation Communications International (PCI), a European live communications specialist. Based in London with over 60 employees, PCI designs and produces live events, exhibitions, videos and brand environments for clients which include Microsoft, Toyota, B&Q, BT, Marks & Spencer and Ford. The acquisition further enhances Cordiant’s… Continue reading Cordiant Acquires European Live Communications Specialist
Pre-tax profit at regional and national newspaper publisher, Trinity Mirror, was down by 9.7% at £80.9 million for the six months to 1 July 2001, but nevertheless ahead of expectations. Like all newspaper groups, Trinity has been impacted by a 12% rise in newsprint costs this year, along with the broader downturn in advertising revenues.… Continue reading Profits Down At Trinity, But Above Expectations
According to Forrester, only the large media companies will be able to cope with the demands of European net users and provide multi-platform, multi-language content to local markets. “To thrive with international Web properties, multicountry localizers must wield their most effective lever — economies of scale from Pan-European online offerings — to consolidate assets and… Continue reading Large Portals And Multichannel Media Firms Will Successfully Meet Europe’s Localisation Challenge, Says Forrester
New research from Allegra Strategies forecasts that new media advertising formats are set to become a key part of advertising campaigns over the next few years. Online advertising, email and wireless marketing may offer a number of major benefits over traditional advertising media in terms of measurability, interactivity and improved targeting. Currently, uptake of such… Continue reading New Media Advertising Will Account For 6.7% Of Total UK Ad Rev By 2005, Says Allegra
The Dutch advertising market showed further deterioration in the second quarter, with display advertising down by 5.3% year on year, according to analysis by ABN Amro. This follows a 4.6% increase in Q1 2001. Radio and television performed particularly poorly, down by 6.7% and 7.6% respectively. It is mainly the telecoms advertisers that are currently… Continue reading Dutch Display Advertising Falls In Q2
A new survey by the Pew Internet & American Life Project has revealed that the length of time spent online by different sections of the internet varies greatly. The Project asked 1,081 Internet users whether they were currently using the Internet more or less than they were six months earlier. 54% said they were using… Continue reading America Online: Latest Data From Pew
