Natmags has appointed IPC Southbank’s, Amanda Pitt, as Good Housekeeping group ad director and has reorganised its sales department.The move marks a return to Natmags for Pitt who left the company in 1996. She joined IPC last year as head of advertorials and sponsorship for IPCtx and Connect and was appointed ad director across Woman… Continue reading Natmags Hires Pitt From IPC
The latest Report On eBusiness from Forrester shows that whilst some areas of B2B ecommerce are growing, many businesses are adopting a ‘wait and see’ approach to online purchasing and the like. Almost 73% of companies surveyed claimed that they used the internet for ‘indirect’ purchases, an increase from the 71% recorded in Q3, and… Continue reading Forrester Report Reveals Limited Growth In B2B E-Commerce
Carlton Interactive is to close its consumer entertainment websites, Popcorn and Jamba, while Granada plans to cut 80 jobs from its health TV channel and website, Wellbeing.Carlton’s online ad sales arm, Carlton Hyperactive, will cancel all ad campaigns booked across its Popcorn and Jamba sites from 1 September, all third party contracts will cease from… Continue reading Carlton Interactive To Close Websites
Jonah Bloom, editor of ad industry paper Media Business , is to return to New York to take up the role of editor in chief of PR Week. Bloom’s job over here will be taken on by current deputy editor Lexie Goddard. Express Newspapers has poached staff from The Mail on Sunday in an attempt… Continue reading Appointments Brief
Consumers are embracing the internet just as advertisers are losing interest, according to research into consumer attitudes towards online advertising.Research, commissioned by Starcom IP and carried out by e-hauck, reveals that consumers are more and more comfortable using the internet as part of their daily lives, but are disappointed at the lack of sophistication and… Continue reading Advertisers Lose Interest In Internet
News of a potential takeover by French advertising network Havas (see Havas And Tempus Set To Merge) had a spectacular effect on Tempus shares yesterday, which finished up 55.5% at £5.60, an increase of £2.00 on the previous day’s closing price.Mixed news and views about ITV ended with mixed results for major shareholders. An announcement… Continue reading Sharewatch
The Institute of Practitioners in Advertising (IPA) and the BMRB have launched a online training scheme to give media and creative agency staff a better understanding of their markets, brands and targets.The new web based training module will teach agency staff across all disciplines how to get the most out of the Target Group Index… Continue reading IPA To Train Advertisers Online
IPC title, Marie Claire Health and Beauty, is cutting its frequency to bi-monthly in a bid to survive in the highly competitive fashion and beauty sector.Publishing director, Rita Lewis, said: “We are fully committed to this sector, and in the ongoing development of the Marie Claire Health and Beauty brand. However, despite doubling our ad… Continue reading Marie Claire Health And Beauty Cuts Frequency
Express owner Richard Desmond is looking to make acquisitions in television and radio, with the backing of up to £1bn from a German bank.Desmond, whose acquisition of the Express group last year (see Gossip And Girlie Publisher Takes On Express And Star) caused shockwaves initially due to the idea of a pornography publisher owning a… Continue reading Desmond Hunts TV And Radio Deals
The rate of subscription to digital TV is slowing and will need to be boosted if the Government’s original analogue switch-off target is to be met. New figures from Continental Research shows that the number of terrestrial TV homes planning to take up digital services in the near future has dropped year on year from… Continue reading Digital TV: The Good And Bad News
