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The second annual Global Interactive eCommerce Report from Taylor Nelson Sofres, published this week, brings good news to e-tailers everywhere. Growth in online sales amongst global internet users has increased by 50% in the past year according to the survey which involved 42,742 people across 36 countries. In the UK, the proportion of net users… Continue reading 50% Increase In Online Shoppers This Year, Says Taylor Nelson Sofres

The BBC has announced that its Wimbledon interactive service (see BBC And Sky Team Up For Interactive Wimbledon Broadcasts) is a “smash hit” with digital satellite subscribers, after more than 1m viewers tuned in to the new BBC service on its first day, according to unofficial BARB overnight figures.The BBC say that this figure represents… Continue reading Game Set And Match To BBC’s Interactive Wimbledon

Growth at newspaper publisher Trinity Mirror was mainly strong in the first half, although advertising levels tailed off during second quarter, according to a trading statement released this morning. The company said that “the 26 week period has been characterised by a relatively strong advertising performance in the first 13 weeks which has been offset… Continue reading Trinity Sees No Return To Earlier Ad Levels

Hot on the heels of PricewaterhouseCoopers optimistic forecasts for the Asia-Pacific region (see Forecasts), a new study from the Yankee Group predicts that internet users in the region will reach 192 million by 2005, a leap from 55 million users in 2000. Deregulation and lowering of bandwidth prices are cited as the main drivers for… Continue reading Asia-Pacific Net Market Set For Boom

CIA MediaLab has published comparisons between the circulations of national newspapers and the amount of adspend they command. The results showed that increases or decreases in circulation do not necessarily correspond with an increase or decrease in adspend, demonstrating that the ill-effects of a circulation drop may take some time to filter through to the… Continue reading Circulation Has Limited Effect On Ad Revenue

CIA MediaLab has published comparisons between the circulations of national newspapers and the amount of adspend they command. The results showed that increases or decreases in circulation do not necessarily correspond with an increase or decrease in adspend, demonstrating that the ill-effects of a circulation drop may take some time to filter through to the… Continue reading Circulation Has Limited Effect On Ad Revenue, Says CIA

Ford is to extend its sponsorship of BSkyB’s Premier League football in a £15m yearly deal.The deal sees Ford secure exclusive title sponsorship of Sky Sports 66 live Premiership matches next season, beginning with the Fulham-Manchester United match on 19 August.The Ford name will be associated with a range of football and sports programming with… Continue reading BSkyB Scores Football Sponsorship Deal With Ford

Internet audience measurement company Nielsen//NetRatings has launched a survey of internet behaviour in Switzerland. The first findings, for May 2001, reveal that average internet sessions for Swiss users lasted for 24 minutes and banner ads had an average click-through rate of 0.3. More than 3 million people had internet access in May and active users… Continue reading Nielsen//NetRatings Launches In Switzerland

Growth at newspaper publisher Trinity Mirror was mainly strong in the first half, although advertising levels tailed off during second quarter, according to a trading statement released this morning.The company said that “the 26 week period has been characterised by a relatively strong advertising performance in the first 13 weeks which has been offset by… Continue reading Trinity Sees No Return To Earlier Ad Levels

ABN Amro reports today that the latest UK data shows a drop in advertising spend for May of 10.1% year on year, mainly due to falls in TV, Radio and Newspaper advertising. The most worrying aspect of the May decline is that in terms of year on year comparisons, May ought to have been an… Continue reading Analysts Forecast Deepening Woes For Adspend As May Figures Are Released