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Upfront advertising sales for US cable networks are looking ‘dismal’, as advertisers and their agencies demand that airtime costs per thousand are cut back by as much as 15-20%, according to a report on Mediaweek.com, The US trade journal reports that the cable companies’ sales executives are holding out for nothing more than a 10%… Continue reading US Cable Upfront Airtime Sales Look Weak

New research from Strategy Analytics suggests that ‘mega-mergers’ within the global wireless services market will become scarce in the future as the industry puts value before volume due to the unfavourable economic outlook. Phil Kendall, director of Strategy Analytics’ Global Wireless Practice, commented: “Operators need to export successful strategies to sustain profit growth but there… Continue reading Future Of Global Wireless Industry Hinges On Value, Not Mergers

Zenith Media has today released their quarterly advertising revenue estimates. The new figures forecast 5% growth for radio this year against a decline in total ad spend for the UK of 0.8% (see Forecasts).   Commercial Radio Revenue (£m) Yr-on-Yr Growth All Ad Revenue (£m) Yr-on-Yr Growth Radio Share 1999 395   9,529   4.1%… Continue reading Revised Radio Revenue Forecasts From Zenith Media

Following the dismissal of high profile DJ, Chris Evans, from Virgin Radio last Thursday (see Virgin Terminates Evans’ Contract), shares in SMG dropped 6.92%, week on week, to finish at £1.81˝, down 13˝p on the previous week.Week on week analysis also reveals that confidence in ITV partners Carlton and Granada was not seriously affected by… Continue reading Sharewatch

The ITV network is to rebrand as ITV1 later this year to reflect the extended family of brands created by the integration of digital terrestrial platform, ONdigital.Announcing the rebranding strategy ITV chief executive, Stuart Prebble, also confirmed that from 11 July ONdigital will become ITV Digital and ONnet the internet TV service will become ITV… Continue reading ITV Rebrands As ITV1

An investigation is underway after the main BBC channels were forced off air during peak time viewing on Saturday night due to a technical fault.Viewers watching BBC1 were left with nothing but a blank screen for twenty minutes, between 9.25pm and 9.45pm, as a power failure at the White City complex in west London caused… Continue reading BBC Blackout Prompts Migration To ITV

EMAP has this morning confirmed the sale of its USA business to US consumer publisher, Primedia, for approximately $515 million (£366 million). The disposal has been anticipated for some time and follows EMAP’s failure to effectively consolidate the finances of the business – a problem which lead to the eventual resignation of chief executive Kevin… Continue reading Petersen Sale Closes ‘Difficult And Unhappy Chapter’ In EMAP’s History

Emap Confirms US Business SaleEmap has confirmed the sale of its USA business to US consumer publisher, Primedia, for approximately $515 million (£366 million). The disposal has been anticipated for some time and follows Emap’s failure to effectively consolidate the finances of the business – a problem which lead to the eventual resignation of chief… Continue reading Emap Confirms US Business Sale

Newcastle-based independent radio group, Forever Broadcasting, has bought Grand Central Broadcasting (GCB), holder of Chesterfield’s Peak 107FM, for £4.8 million, the company announced this morning. In the year to 30 September 2000, the latest period for which it has audited financial statements, GCB recorded a turnover of £741,904, a loss on ordinary activities after taxation… Continue reading Forever Broadcasting Buys Chesterfield’s Peak 107FM

Van Wagner and Vodafone have signed a five year advertising deal worth an estimated £10m.The deal is for the advertising site on Coventry House in London’s Piccadilly Circus, which is the only outdoor advertising space to occupy the eastern aspect of the tourist spot.Global brand director at Vodafone, David Haines, said: “We have recently introduced… Continue reading Van Wagner And Vodafone Sign 5 Year Deal