More Industry News articles

Four-colour, full page newspaper ads capture more attention from readers than do quarter-page ads, according to new research conducted by Roper Starch for the Newspaper Association of America (NAA). The study – which gauged readership of more than 650 newspaper display ads across a variety of national and retail advertising categories – found that full-page… Continue reading NAA Study Shows Which Newspaper Ads Work

The Advertising Standards Authority (ASA) has grounded Ryanair by upholding complaints against a poster for flights, but has given Daewoo the green light by dismissing objections that an advert for its new car was misleading.The ASA received complaints about a poster advertising flights on Ryanair, the poster stated: “We Guarantee the lowest Fares” and featured… Continue reading ASA Grounds Ryanair But Greenlights Daewoo

Reuters, which yesterday announced that it was to cut up to 1,200 jobs, was the worst media performer in yesterday’s market, with shares dropping 4.83% to finish at £7.48, a loss of 38p on the previous day.ITV partners Carlton and Granada continued to see shares drop. Carlton was down 0.33% to close at £3.04, 1p… Continue reading Sharewatch

There appears to be two opposing trends developing in the online world at present – the advertiser’s view of the web and the user’s. Whilst the former deteriorates, the latter grows more positive.In some ways the internet has suffered from the kind of over-hype that is often bestowed on the latest rock ‘n’ roll band… Continue reading Feature: The Great Internet Divide

BSkyB continues to dominate the digital TV market, despite showing massive pre-tax losses.The company, which today published its end of year results, added 1.7m digital subscribers to its customer total over the year, bringing the overall number of subscribers to 5.3m.Chief Executive of BSkyB, Tony Ball, was confident that the group would reach its target… Continue reading Sky Still Strong Despite Pre Tax Losses

The launch of Emap’s Elan’s new men’s title, provisionally called “Project Floyd,” has been postponed.The glossy publication focusing on work, career and lifestyle issues was expected to be Emap’s big launch of the autumn, but publication has been suspended while the company focuses on the launch of FHM Bionic and Elle Girl.A spokesperson for Emap… Continue reading Emap Suspends Project Floyd

The satellite broadcaster said that its operating profit has increased by 88% to £160 million and that it is adding record numbers of subscribers and increasing the average revenue per user (ARPU).The number of satellite customers rose by 21% to 5.5 million; 5.3 million of these are digital customers – an increase of 1.7 million… Continue reading Sky Still Strong Despite Pre Tax Losses

There appears to be two opposing trends developing in the online world at present – the advertiser’s view of the web and the user’s. Whilst the former deteriorates, the latter grows more positive.In some ways the internet has suffered from the kind of over-hype that is often bestowed on the latest rock ‘n’ roll band… Continue reading Feature: The Great Internet Divide

The European Commission is to take the French Government to court over the advertising restrictions it places on the re-transmission of sporting events held in other countries.A French penal law called the “Loi Evin” prevents alcoholic beverages being advertised on French TV and is causing legal problems for advertisers and sports events organisers involved in… Continue reading EC Takes French To Court Over Ad Ban

BSkyB continues to dominate the digital TV market, despite showing massive pre-tax losses.The company, which today published its end of year results, added 1.7m digital subscribers to its customer total over the year, bringing the overall number of subscribers to 5.3m.Chief Executive of BSkyB, Tony Ball, was confident that the group would reach its target… Continue reading Sky Still Strong Despite Pre-Tax Losses