Virgin Radio has confirmed that Chris Evans’ contract with the station has been terminated. A spokesman for the station said that due to the events of the past week (see SMG To Part With Absentee Evans?) they had no choice but to take this action as it had been decided that Evans was in breach… Continue reading Virgin Terminates Evans’ Contract
ABN Amro reports today that the latest UK data shows a drop in advertising spend for May of 10.1% year on year, mainly due to falls in TV, Radio and Newspaper advertising. The most worrying aspect of the May decline is that in terms of year on year comparisons, May ought to have been an… Continue reading Analysts Forecast Deepening Woes For Adspend As May Figures Are Released
Economic recovery in the US telecommunications sector is now in sight, according to 249 global telecoms executives and consultants surveyed by the Strategis Group. An overwhelming 96% of respondents believe that the US economy will begin its recovery within the next 12 months. This recovery is expected to translate into business, as 84% believe that… Continue reading Telecoms Counter The Doomsayers With Positive Outlook For US Economy
Channel 5 is to launch its biggest ever marketing campaign to promote the start of Aussie soap, Home and Away, which it poached from ITV last year.The soap’s relaunch on 16 July will be accompanied by a nationwide press and poster advertising campaign starting on 2 July.The campaign, shot on location in Australia, will feature the… Continue reading Channel 5 Says G’Day To Home And Away
New research has revealed the extent to which the issue of illegal fly posting divides the industry, with creative directors in the main supporting the “guerrilla” tactic and media directors condemning it, while acknowledging clients’ desire for the street credibility it can command. A survey by outdoor specialists Concord found that 77% of creative directors… Continue reading The Media Buzz On Fly Posting
Hard disk video recording system Tivo may turn out to be the new Betamax, an ill-fated video cassette system of the ’70s, according to respondents of a new survey by The Media Edge. Of the 170 people that took part in the survey, 84% either already own Tivo recorder (39%) or intend to buy one… Continue reading Is Tivo The New Betamax?
The Industry Standard has published it’s latest research on the group of people we knew as nerds or geeks in school and it transpires that they are now much travelled, high spending, well rounded individuals whose lives are, by no means, ruled by their PCs. The report ‘How Geeks Pass Their Time’ identified 27 million… Continue reading Rich ‘Geeks’ Spend Big On More Than Just Hi-Tech Gadgets
With speculation growing that high profile DJ Chris Evans is to quit SMG owned Virgin Radio, shares in SMG dropped 3.5% to finish at £1.65˝ yesterday, a loss of 6p on the previous day.Shares in Carlton and Granada continued to fluctuate in what has been an unsettled week for the ITV shareholders (see Carlton And… Continue reading Sharewatch
Internet audience measurement company Nielsen//NetRatings has launched a survey of internet behaviour in Switzerland. The first findings, for May 2001, reveal that average internet sessions for Swiss users lasted for 24 minutes and banner ads had an average click-through rate of 0.3. More than 3 million people had internet access in May and active users… Continue reading Nielsen//NetRatings Launches In Switzerland
Scottish Media Group (SMG) is expected to confirm this morning that it has ended its relationship with high profile breakfast DJ Chris Evans. The move will be the result of Evans’ failure to turn up to present his show during the past week. Yesterday he was sent a letter by the SMG board informing him… Continue reading SMG To Part With Absentee Evans?
