ITV has signed a new comedy duo to front the rebrand of its troubled pay-TV-platfrom, ONdigital, to ITV Digital.The comedy pair known as Al and monkey, whose job it will be to inform consumers about the benefits of ITV Digital, will feature in a nationwide TV, radio, press and poster campaign thought to be worth… Continue reading Comedy Duo Front ONdigital Rebrand
Future Network is to cut 140 jobs as a result of the final stages of a reorganisation of its UK business. The company has divided its UK business into three operating divisions: Games, Computing and Entertainment and through cuts in staffing levels and property overheads has reduced total fixed costs of its UK business by… Continue reading Future Network To Cut 140 Jobs In Cost-Cutting Restructure
The bubble has burst for the men’s magazine market, but there will continue to be more launches, according to Andy Semple, publishing director of Maxim.Speaking at the Total Publishing show on Wednesday, Semple and other market figures agreed that the sector had suffered a slow down but dismissed claims that the market had reached saturation… Continue reading Has The Bubble Burst For Men’s Mags?
AOL Time Warner is now very close to sealing a takeover deal for UK magazine publishing group, IPC Media, according to recent press reports. This morning’s Financial Times claims that the two groups are now negotiating a price for IPC; it is expected that it AOL Time Warner will pay around £1.2 billion for the… Continue reading AOL Time Warner Thought To Be Close To IPC Deal
WPP, whose global branding, identity and consulting group, The Brand Union, acquired UK based Marketing and Communication Agency (MCA) for an undisclosed sum yesterday (see WPP Acquires UK Communications Consultancy), saw shares drop 2.21% to finish at £6.65, a loss of 15p on the previous day.After ITV rebranded as ITV1 yesterday, ITV partners Carlton and… Continue reading Sharewatch
Europeans remain wary web shoppers but the UK is leading the way, according to a new Wall Street Journal Europe/GfK Worldwide Survey. The survey of 12,500 Western European consumers shows that whilst almost half have access to the internet, only around 20% have actually bought anything online in the last six months. Even those that… Continue reading UK Leads European Online Shopping, Says GfK Survey
Final results from broadcaster BSkyB are expected to show the rewards of three years of investment, according to analysts ABN AMRO. The company is due to release its full year results on 25 July. Despite the seasonal slowdown in the fourth quarter ABN said “we expect the figures to reveal the extent to which BSkyB’s… Continue reading Profits Expected In Sky Finals
Internet use around the globe is on the increase according to a number of recent reports. Net penetration in Argentina rose by 100% in the year to March 2001 and the number of internet users in Argentina is now around 2 million according to the DíAlessio/IROL/Harris Online Poll. Around 1.2 million households now have net… Continue reading Insight Analysis: Global Net Round Up
Capital Interactive, the online division of Capital Radio, attracted 12,500 people to watch this year’s Party in the Park for the Prince’s Trust online via live streams on the Capital website. Event traffic to the site was almost double that of last year, while a year on year increase of 85% was seen in the… Continue reading Online Party Attracts Thousands
Despite losses in its customer base (see Forecasts) BT’s wireless mobile division, Genie, reports success in the internet phone market. Better, more easily accessible WAP services have lead to an increase in the number of WAP phones purchased and the number of page impressions recorded for WAP services. Genie reports that WAP page impressions have… Continue reading UK WAP Use On The Increase
