A further batch of Sky analogue channels will be switched off this weekend as the broadcaster moves closer to its September deadline of total analogue switch-off. The latest batch of channels to become available to Sky customers only on the digital spectrum will be Sky News, Sky Moviemax, Sky Sports 1 and 3, the Disney… Continue reading More Channels Leave Sky Analogue
Europeans are set to have access to broadband internet connections following a deal between Italian telecoms company Tiscali and Gilat Satellite Networks. Tiscali says that the system, which uses satellite broadband delivery, will be a pan-European offering and will allow high speed internet access to areas that are not wired up for broadband telephone connections.… Continue reading Tiscali And Gilat To Offer Pan-European Broadband Internet Access
Domestic US revenue for interactive TV advertising, commerce and subscriptions is unlikely to surpass $400 million this year, a figure well below other industry forecasters, according to The Future of T-Commerce, a new Myers report. The Myers Mediaenomics report predicts that interactive TV will find deployment ‘difficult’ until 2006, after which the industry will grow… Continue reading US Interactive TV Will Be Slow To Take Off, Says Myers
Viacom CEO Sees Ad Revenue Upturn By Q4Speaking on BBC1’s Breakfast this morning Viacom chairman and CEO, Sumner Redstone, commented on the current decline in the media economy, describing his company as an “advertising juggernaut”. He said that whilst the downturn in ad revenue was undeniable, his company had weathered the storm reasonably well and… Continue reading Viacom CEO Sees Ad Revenue Upturn By Q4
Speaking on BBC Breakfast this morning Viacom chairman and CEO, Sumner Redstone, commented on the current decline in the media economy, describing his company as an “advertising juggernaut”. He said that whilst the downturn in ad revenue was undeniable, his company had weathered the storm reasonably well and ‘continued to hit targets’. One of the… Continue reading Viacom CEO Says Ad Revenue Upturn Will Be Evident By Q4
As part of a long term plan to double the number of ‘people meter’ homes in the US, Nielsen is unveiling new prices to advertisers and media companies, according to the Wall Street Journal. Currently, Nielsen has 5,100 people meters in use monitoring TV viewing across the US, it plans to add several hundred more… Continue reading Nielsen Media Research Increases Prices To Fund Increased TV Meters In US
Is Tivo The New Betamax?Hard disk video recording system Tivo may turn out to be the new Betamax, the ill-fated video cassette system of the ’70s, according to respondents of a new survey by The Media Edge.Of the 170 people that took part in the survey, 84% either already own Tivo recorder (39%) or intend to… Continue reading Is Tivo The New Betamax?
Channel 5 is to launch its biggest ever marketing campaign to promote the start of Aussie soap, Home and Away, which it poached from ITV last year.The soap’s relaunch on 16 July will be accompanied by a nationwide press and poster advertising campaign starting on 2 July.The campaign, shot on location in Australia, will feature the… Continue reading Channel 5 Says G’Day To Home And Away
Internet audience measurement company Nielsen//NetRatings has launched a survey of internet behaviour in Switzerland. The first findings, for May 2001, reveal that average internet sessions for Swiss users lasted for 24 minutes and banner ads had an average click-through rate of 0.3. More than 3 million people had internet access in May and active users… Continue reading Nielsen//NetRatings Launches In Switzerland
With speculation growing that high profile DJ Chris Evans is to quit SMG owned Virgin Radio, shares in SMG dropped 3.5% to finish at £1.65˝ yesterday, a loss of 6p on the previous day.Shares in Carlton and Granada continued to fluctuate in what has been an unsettled week for the ITV shareholders (see Carlton And… Continue reading Sharewatch
