Greg Dyke’s unflattering description of Kelvin MacKenzie at the Radio Festival yesterday (see Dyke Hits Back At TalkSPORT) has provoked an inevitable counter-attack from the talkSPORT chief executive.Defending his opinions of the BBC’s going “cheque-book crazy on rights” to sporting events as “legitimate”, MacKenzie said in a statement issued today, that Dyke had one aim… Continue reading MacKenzie Counters Dyke Attack
WPP’s wholly-owned global branding, identity and consulting group, The Brand Union, has acquired UK-based Marketing & Communication Agency (“MCA”), an internal communications consultancy, for an undisclosed sum.MCA has offices in London, New York and Stockholm and specialises in providing multinational clients with brand-building tools, on both a corporate and employee level, through the creation of… Continue reading WPP Acquires UK Communications Consultancy
Nike is back in the running after the Advertising Standards Authority (ASA) decided not to uphold complaints that its posters were “crude and offensive”.The poster stated: “May is keen but crap. May says Race that milk float. Race that pram. Race that pensioner. May hates hills. Loves benches. May gets stitches. Gets Shin splints. Gets… Continue reading ASA clears Nike Ads
Future Network’s words of reassurance to investors (see Future Reassures Investors) appear to have done their job, as the company’s shares rose once again during yesterday’s trading. While still a fraction of their price at the beginning of 2000 (see Sharewatch), shares climbed over 17% to end at 36½p.RTL was another high flier, with an… Continue reading Sharewatch
Evidence of the gathering strength of the non-terrestrial channels was once again evident in a year on year comparison of viewing in all homes. The Others category rose from a 16.5% average weekly share of viewing in June 2000 to a 20.2% share in June 2001, bringing it closer to the share enjoyed by the… Continue reading Digital Television Round-Up – June 2001
The men’s lifestyle magazine market may be over the hill and the women’s lifestyle market bursting at the seams recently, but the niche markets of men’s and women’s health and fitness titles have been steaming ahead, showing growth two or three times greater than their parent sectors. However, recently the vital signs have indicated a… Continue reading Feature: The Health Of The Fitness Mag Market
Television will drive the change in communications brought about by new technologies, according to ITC chief executive Patricia Hodgson. Speaking at the annual lunch of ISBA yesterday, she said television, with its familiarity and ubiquitousness, would give most consumers their first taste of “broadband Britain.”“We are seeing a correction from the first heady days of… Continue reading Hodgson: TV Will Drive Communications Change
Chrysalis Radio has made two new appointments to its board. Daniel Owen has been appointed to the position of strategy and development director, having joined the company as strategy and development manager last year. With prior experience of driving Chrysalis’ digital strategy, he has also overseen the division’s lobbying activity in advance of the Communications… Continue reading New Appointments To Chrysalis Board
According to media recruitment agency The Davis Company, media sector salaries have yet to show any signs of falling in line with the general downturn affecting the industry as a whole. In a survey of clients and candidates over that past year, salaries in the ‘junior’ bracket rose by around 13% whilst salaries for more… Continue reading Salaries Rise Above Adspend Fall
