More Industry News articles

New research has revealed the extent to which the issue of illegal fly posting divides the industry, with creative directors in the main supporting the “guerrilla” tactic and media directors condemning it, while acknowledging clients’ desire for the street credibility it can command. A survey by outdoor specialists Concord found that 77% of creative directors… Continue reading The Media Buzz On Fly Posting

Hard disk video recording system Tivo may turn out to be the new Betamax, an ill-fated video cassette system of the ’70s, according to respondents of a new survey by The Media Edge. Of the 170 people that took part in the survey, 84% either already own Tivo recorder (39%) or intend to buy one… Continue reading Is Tivo The New Betamax?

Virgin Radio has confirmed that Chris Evans’ contract with the station has been terminated. A spokesman for the station said that due to the events of the past week (see SMG To Part With Absentee Evans?) they had no choice but to take this action as it had been decided that Evans was in breach… Continue reading Virgin Terminates Evans’ Contract

The Industry Standard has published it’s latest research on the group of people we knew as nerds or geeks in school and it transpires that they are now much travelled, high spending, well rounded individuals whose lives are, by no means, ruled by their PCs. The report ‘How Geeks Pass Their Time’ identified 27 million… Continue reading Rich ‘Geeks’ Spend Big On More Than Just Hi-Tech Gadgets

The planned merger between Sky Global and GM Hughes (see Murdoch Slims Sky Global To Seal DirecTV Deal) could see Rupert Murdoch’s News Corp become ‘the only truly global, vertically integrated media group’, according to analysts at ABN Amro. The broker says that this development is as significant for News Corp as its expansion from… Continue reading Sky Global/GM Hughes Merger Would Create Global Integrated Media Group, Says ABN Amro

Shares in Japanese telecommunications giant Nippon Telegraph & Telephone have slumped to an eight year low after the Japnese economics minister’s calls, in a Sunday newspaper interview, for the former monopoly to be broken up. NTT is Japan’s biggest telecoms company and led the way for mobile internet services through its i-mode phones yet its… Continue reading NTT Shares Fall To Eight Year Low

Mediapost reports that the slowdown in online adspend has caused marketers to become increasingly creative with their online ads. New methods of advertising such as pop up ads are indeed hard to miss but are also considered intrusive and annoying by some net users. “The industry is going through a tough time, and many sites… Continue reading Online Adspend Slowdown Has Created Pop Up Frenzy

The Advertising Standards Authority (ASA) has put the brakes on Nissan and Eurostar, upholding complaints against Nissan, for an advert which it felt to be “misleading” and against Eurostar, for a poster which, “encouraged readers to act irresponsibly.”The ASA received a complaint against a magazine advertisement for Nissan cars which read: “The Nissan Almera 1.5E… Continue reading ASA Puts Brakes On Nissan And Eurostar Ads

According to Gartner2, the new business growth research service of Gartner Inc., the Netherlands and Scandinavia measure the highest in flexible business attitudes, and ability to change processes quickly and maximise growth. The UK and Germany are ranked in the second tier of such abilities and France, Italy and Spain are ranked in tier three… Continue reading Netherlands And Scandinavia Poised To Be Profit Leaders In Europe, Says Gartner

After suffering initial losses on Monday, following the publication of a leaked letter from Granada to the Prime Minister (see Granada Warns Of ITV Disaster) and Zenith Media’s prediction that ITV’s ad revenue would be the lowest in its 50 year history (see Carlton And Granada Have Unhappy Monday), Carlton and Granada regained valuable ground… Continue reading Sharewatch