BlowUP Media UK, an outdoor company which specialises in giant poster sites, is to run a campaign for the new MG Rover on three of the largest poster sites in the UK. The main poster will be at the site on London’s A40 Westway, which the company installed earlier this year (see BlowUP Installs Giant… Continue reading BlowUP Wins Car Deals
The IPA released it’s Q2 2001 Bellwether report today which drew unsurprising conclusions about UK marketing spend. Leaving aside the much-discussed move away from television (see Forecasts) the IPA reveal a shift towards ‘below-the-line’ activities when decisions are made about marketing spend. Investment in direct marketing in particular showed a significant increase in 2000, taking… Continue reading Q2 Bellwether Report Is Thin On Optimism
The IPA released its Q2 2001 Bellwether report today, drawing unsurprising conclusions about UK marketing spend. Leaving aside the much-discussed move away from television the IPA reveals a shift towards ‘below-the-line’ activities when decisions are made about marketing spend.Bruce Haines, president of the IPA commented: “What this report shows is that advertising expenditure is settling… Continue reading Few Surprises In Bellwether Report
The applications server software platform (ASSP) market continued to grow strongly last year, despite the expectations of many that growth would begin to moderate, according to research from IDC. In 1999, worldwide revenues grew by 110% to $957 million. In 2000, revenues grew another 128% and reached almost $2.2 billion. Strong growth is expected to… Continue reading ASSP Market Growth Stronger Than Expected
The Wireless Group (TWG) has announced that Phil Seddon is to become head of digital development at the company.Seddon, previously operations director of TWG’s local and regional stations will take on responsibility for operational mamanagement of the company’s digital investments. These include 42.5% of the London II multiplex, 20% of the London III multiplex and… Continue reading Seddon To Head Up Digital At TWG
Internet call waiting, a feature introduced just three years go, now faces serious threats from broadband technologies, according to research from IDC. Internet call waiting allows users who access the internet via a telephone dial-up line to be alerted when another call is incoming. However, broadband access services, such as DSL, use a separate technology… Continue reading Internet Call Waiting Technology Threatened By Broadband
Global marketing communications group, Cordiant, has bought 92.6% of International Business Information (IBI), a leading business communications consultancy in Japan, for Y1.3 billion (£7.5 million). IBI is based in Tokyo and has more than 100 employees. Its business deals with domestic and international clients in the areas of investor relations, public relations and corporate communications… Continue reading Cordiant Acquires Japanese Communications Consultancy
The latest figures from the Office of National Statistics show that the underlying rate of inflation for June has remained at a two-year high, increasing 2.4% on June 2000 due to increasing food prices.Month on month comparison reveals that the headline rate of inflation actually declined in June. The fall, to an annual rate of… Continue reading Underlying Rate Of Inflation Remains At A Two Year High
By the end of 2005 half of all UK households will have Digital TV (DTV) and more people will use interactive TV (iTV) to connect to the internet than PC’s, according to the latest Internet Audience Measurement report from Jupiter MMXI, released today. The report shows that of the current 7 million homes that have… Continue reading Half Of UK Homes Will Be Digital By 2005, Says Jupiter
Rupert Murdoch is the most influential person in British media but is “much less influential than he was 18 months ago,” according to the Media Guardian’s Top 100 most influential media figures, published today.Rupert Murdoch’s cross media dominance secured him the top spot in the Guardian poll but his position as the individual with the… Continue reading Guardian Names Media’s Big Shots
