More Industry News articles

In keeping with most analysts and forecasters, Merrill Lynch has today announced cuts in its US ad spend forecasts for 2001. The Wall Street Journal reports that Merrill have cut 2001 US adspend growth predictions from 2.5% to -0.7% citing “continued weak trends and no real turn in sight”. Merrill are, however, predicting 5.1% ad… Continue reading Merrill Lynch Slashes US Ad Growth Forecasts

In an interview with the BBC, Viacom chairman and CEO Sumner Redstone commented on the current decline in the media economy, describing his company as an “advertising juggernaut”. He said that whilst the downturn in ad revenue was undeniable, his company had weathered the storm reasonably well and ‘continued to hit targets’. One of the… Continue reading Viacom Chief Says Ad Revenue Upturn Will Be Evident By Q4

The Wall Street Journal this morning reports that Zenith Media is preparing to announce further cuts to its global ad spend forecasts today. Following last week’s reports that Zenith is predicting a 0.8% drop in adspend for the year (see Forecasts), the WSJ today reports that on the release of its quarterly figures, Zenith will… Continue reading Zenith Expected To Forecast Further Ad Spend Declines

According to a report from the Center For Media research, Jupiter analysts say in a new report that “media companies competing for the attention of consumers must consider that while the key barrier to online entry and success used to be infrastructure, it has shifted dramatically to advertising and marketing.” Mirroring reports on the Australian… Continue reading ISP Market Consolidates Further In US, Says Jupiter

Fears that shares in SMG would suffer as a result of Virgin Radio’s celebrity DJ, Chris Evans, being dismissed (see Virgin Terminates Evans’ Contract), were squashed yesterday, as shares in the company rose 3.63% to finish at £1.71˝, 6p better off than the previous day.The Wireless Group did not share the same good fortune with shares… Continue reading Sharewatch

Nielsen//NetRatings reports that online auction sites in the US grossed $556 million in May 2001, a year on year rise of 149%. In a survey of 35,000 net users, Nielsen found that more than 6.2 million people made purchases from online auction sites in May 2001 and such spending accounted for more than 10% of… Continue reading Online Auction Sites Boast Record Revenues

A senior ITV executive last night demanded that the government commit to encouraging the consumer take up of digital terrestrial television by significantly reducing the estimated £200m in annual licence fees paid by commercial broadcasters.Speaking at the Royal Television Society last night, Nigel Walmsley, deputy chief executive of Carlton, questioned the licence fees paid for… Continue reading Carlton Calls For Licence Fee Cut To Boost Digital Take Up

Europeans are set to have access to broadband internet connections following a deal between Italian telecoms company Tiscali and Gilat Satellite Networks. Tiscali says that the system, which uses satellite broadband delivery, will be a pan-European offering and will allow high speed internet access to areas that are not wired up for broadband telephone connections.… Continue reading Tiscali And Gilat To Bring Offer Pan-European Broadband Internet Access

The Radio Authority has announced proposals for a new set of ownership rules for local analogue radio licences. The changes would include the abolition of the ownership points system and the removal of the “cap” on the number of local radio licences a person can own. The new formula for ILR ownership would also allow… Continue reading Radio Authority Proposes New Ownership Rules

Newspapers continue to reach the majority of American adults every day and particularly on Sundays, according to figures from the Newspaper Association of America (NAA), reported on MediaPost. On an average weekday, 78.2 million adults read a newspaper and across the whole week this rises to 101.8 million adults. The average Sunday commands 91 million… Continue reading Newspapers Continue To Reach Majority Of Americans, Say NAA Figures