More Industry News articles

Two major US newspaper publishers have this week reported declining profits due to fall advertising revenues and a rise in newsprint costs, according to analysts at ABN Amro. Knight Ridder, the second largest newspaper group in the US, saw Q2 profits drop by 85%. The company, which publishes 32 daily titles including the Miami Herald… Continue reading US Newspaper Groups See Profit Falls

Chanel is old enough to know better and Colgate needs to brush up after the Advertising Standards Association (ASA) upheld complaints against both companies.The ASA received objections to a national press advertisement for a Chanel skin care product called “Precision Age Delay”, which claimed to “delay time” and “visibly rejuvenate the skin.”Complainants challenged whether Chanel… Continue reading ASA Upholds Complaints Against Chanel And Colgate

Yesterday was a day of falls on the stock market for media companies, as the IPA’s Bellwether report confirmed the decrease in marketing spend and therefore advertising revenue (see Few Surprises In Bellwether Report). Today is likely to bring a further bruising to confidence, as the press reveals Merrill Lynch forecasts which contradict hopes that… Continue reading Sharewatch

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Outdoor research can be as effective at reaching 10-14 year olds, or “Tweenagers” as 16-24 year olds, according to new research by JCDecaux. POSTAR research shows that the average recall for campaigns among 16-24 year olds is around 60%, while recall among tweenagers for a Muller Corner campaign was found by JC Decaux to be… Continue reading Outdoor Reaches Tweenagers

Cinema, a newfangled miracle at the start of the last century, began this one as decidedly old media. Yet despite an increasing number of rivals for adspend and even the role of showing movies, the medium has held onto, even increased its place in the industry.The last fifteen years have seen a steady increase in… Continue reading Feature: Cinema Is Still Going Strong

News International is to impose charges for websites of the Times and Sunday Times in a move that could prompt a stream of newspaper publishers to follow suit.The-Times.co.uk is the first British newspaper to charge users for the use of its website. Visitors to the site will be charged an annual fee of £10 to… Continue reading Times Online To Charge Users

BSkyB today launched Sky+, its second generation set top box. The box, which is an integrated satellite receiver and personal video recording system (PVR), will go on sale from September and has a retail price of £300.The system provides a range of extra features, allowing Sky customers to record one programme whilst watching another, pause… Continue reading BSkyB Launches New Set Top Box

In keeping with other analysts and forecasters (see Forecasts), Merrill Lynch has downgraded its ITV revenue forecasts citing “growing evidence of advertiser cutbacks or switching” in the TV advertising market. Merrill now forecast ITV revenue growth at -12.3% to September 2001 and see no reason to expect a recovery until around April 2002. Growth for… Continue reading Merrill Lynch Downgrades Spell Further Misery For ITV

More than half of the UK’s internet users are willing to pay for premium content, possibly paving the way for the widespread introduction of paid -for events and information. According to a new survey by technology consultancy iSTRAT, 52% of respondents said that would be willing to pay for good quality information; 80% of these… Continue reading More Than Half Of UK Web Users Willing To Pay For Premium Content