Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.
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The Media Leader Interview: IPG Mediabrands boss Richard Morris explains how free lunch and unlimited holiday will help the company win the race for talent.
Global advertising investment is predicted to grow by 9.2% this year according to the latest Dentsu’s Global Ad Spend Forecast report released today.
The Programmatic Advisory is dropping the controversial term “programmatic” as it no longer represents its services.
Dawn Airey has been appointed interim chair of Channel 4 to replace Charles Gurassa who leaves at the end of this month.
Could the four-day week become a reality in the media industry?
WACL, the gender equality group for advertising and communications, has launched its biggest-ever round of its mentoring programme to support the next generation of female leaders.
The social video platform will use a post-bid measurement solution for TikTok in-feed ads.
Advertisers should support diverse voices by building partnerships with unique media owners, a new planning guide by the WFA has urged.
Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.