ISBA’s director-general Phil Smith is all too aware that advertisers’ and agencies’ interests have become “misaligned” over how media planning and buying is paid for.
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Craft Media London has hired Jon Goldsmith, the former head of planning at Sky, to join as a business director.
WarnerMedia’s streaming platform HBO Max plans to triple its reach to 190 territories in five years.
No Time To Die has grossed a record-breaking £26m in its opening four days in cinemas and received a record level of interest from advertisers as the biggest film of the year so far.
Amazon is taking a ‘leap of faith’ by letting Wavemaker use its ‘Crown Jewels’ – the first such deal has been made with a media agency.
Home appliance advertising will increase ahead of total advertising this year, a Zenith forecast has found.
Fish Said Fred, the new brand launched by New England Seafood International a year ago, is making its first foray into above-the-line advertising.
With COP26 fast approaching and AdGreen launching its free carbon calculator this week, climate change and advertising’s role in it is a growing conversation.
Vodafone UK has more first-party than third-party cookie impressions for the first time
WPP and Snap Inc. announced a global partnership, the AR Lab, to help clients create immersive experiences for their customers.