The reach of linear TV and contextual relevance of advanced TV offers a highly cost effective opportunity for advertisers, Unilever’s global media operations director has said.
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In the second of two end-of-year specials, experts from across the media and advertising sectors reveal their hopes and plans for a prosperous 2021.
In the first of two end-of-year specials, experts from across the media and advertising sectors reveal their hopes and plans for a prosperous 2021.
84% of European marketers expect to spend more on VOD, addressable TV, connected TV, programmatic TV, TV everywhere and audience-based linear TV in 2021.
Ebiquity has promoted Mark Gay to chief client officer.
The Insights 2020 report by AudienceProject found that traditional weekly television viewing has declined in all countries, with the exception of Finland.
Radiocentre’s CEO, Siobhan Kenny will step-down from her role at the industry body for commercial radio in the summer of 2021, it was announced today.
Sam Tidmarsh summarises the first morning of The Future of Media, which focused on the future of publishing. From non-advertising revenue growth and cookies, to diverse media representation and cultural relevance, all sessions are now available on demand.
Samsung TV Plus is to become the first third party publisher partner of ITV’s Planet V as of early 2021.
More than a third of advertisers are planning to invest more in radio during 2021, according to new research.