More Industry News articles

The latest IPA Bellwether report brings to an end a five-quarter sequence of continual cuts to overall marketing spend

ISBA’s Media Services Framework has been given a ‘fundamental overhaul’ but does it strike the right balance between transparency and costs?

Hewat has been charged with helping to scale Pinterest’s growing advertising business in the UK

A combined audience of 30.9 million people tuned in to watch England’s Euro 2020 final match against Italy last night

News UK has launched a first-party data platform, giving advertisers access to 36.5 million digital readers. 

The first metric to be tested will be a Cost Per Completed View – a guarantee that clients will only pay for video ads viewed in full

A massive 25.7 million people watched England beat Denmark live last night on ITV and reach the European Championships Final for the first time. The broadcaster, which showed the game exclusively in the UK between 6.30pm and 11.15pm on 7 June, had an average audience rating of 16.7 million. The audience peaked at 25.71 million at… Continue reading ITV scores 26m audience peak for historic England Euros win

Starcom has launched an automated media booking bot, which when tested by the Publicis-owned agency was found to improve speed and accuracy by up to 50%. 

Bauer Media has launched a targeted advertising solution, using first-party data from its publishing and radio websites.

The outdoor advertising company has partnered with Jamii, a discovery platform for Black British brands