The amount of time “gamers” spend playing games across Samsung TVs in the UK, France, Italy, Germany and Spain has grown by 21% since January this year, according to a new report from Samsung Ads Europe.
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GroupM has announced a new operating structure designed to serve clients’ evolving needs and enable greater collaboration across the group.
In this roundtable, Mediatel Events’ Sam Tidmarsh speaks to four speakers following their sessions at the Future of Brands: Ecommerce.
Ebiquity has promoted Ruben Schreurs to the newly-created role of group chief product officer.
Why has Medialab adopted a partnership-led approach to client relationships, and how has the agency made its promise to “put its people first” a reality?
ISBA’s Project Origin has completed the first stage of its assessment of the World Federation of Advertisers (WFA)’s proposed technical framework for cross media measurement.
Wavemaker has promoted Emma Slater and Christiaan Lette to UK leadership roles within the media planning and buying agency.
Guardian Media Group (GMG) has hired former ITV Hub boss Paul Kanareck to lead its global reader revenues strategy.
Todd addresses the mismatch between the effectiveness of magazines and adspend in the media and the ongoing progress in the attention debate.
Sam Tidmarsh speaks with Realworld, a specialist in the automation of location-based advertising about a product to provide a more local connection.
