More Industry News articles

Dentsu International has appointed Alex Hesz, formerly of Omnicom’s DDB ad agency network, as global chief strategy officer.

The Competition and Markets Authority said the only way “competitive concerns” can be addressed is for Meta to sell Giphy in its entirety . 

Crackd, the “no-egg egg” substitute, leveraged mobile data to target vegan audiences and outperform competitors in its biggest multimedia campaign.

Tesco and dunnhumby are launching the “UK’s largest closed loop grocery media and insight platform”. 

BARB released a list of the most-watched programmes on TV sets across all linear and streaming services in October 2021.

Magazine brand publisher and GoCompare owner Future grew by 23% organically over the year leading up to the end of September.

Twitter co-founder Jack Dorsey has stepped down as CEO of the company after chief technology officer Parag Agrawal was appointed by the board to replace him.

Jerry Daykin has left his position as EMEA senior media director at GSK for a new media opportunity with “truly global leadership.”

Snap has created a senior head of retail and ecommerce role and hired an ASOS exec Amber Sayer to fill the position. 

Contextually targeted ads drive more than three times more engagement than IAB standard ads, according to new research.