Danny Donovan tells Mediatel News about his first year in the driving seat at Mediahub UK, making the most of a bad situation, and why sometimes the best thing a brand can do is to stop advertising.
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Reach, the UK’s largest newspaper publisher is seeing a ‘strong recovery’ in digital advertising following revenue and profit falls for the first half of the year
Hivestack, an adtech business in the programmatic digital out of home space, has hired Nigel Clarkson as its new global chief revenue officer.
Biggam reflects on the challenges of the past year, the industry’s lack of socio-economic diversity, and the power of good old fashioned positivity
Television advertising helps brands to be perceived as more popular and successful, according to research commissioned by Thinkbox
ABC has resumed releasing public circulation figures for UK newsbrands for first time since the nation went into lockdown, and unsurprisingly, circulation has dropped significantly across the board.
Social platforms including Facebook, YouTube and Twitter have agreed to adopt a common set of definitions for hate speech and other harmful content.
Comscore has partnered with Samba TV to harness ACR-based viewing insights from Smart TVs to demonstrate ad exposure and match that against business outcomes like purchase behaviour.
Baumann tells Mediatel News her thoughts on Brexit, adapting to Covid, diversity, and why she thinks digital beats big broadcast campaigns right now.
The World Federation of Advertisers has published its long-awaited framework and technical solution to ensure a better overview of the reach and frequency of advertising.