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Mail Metro Media was followed by Teads (82.4%), Captify (82.2%) and Pinterest (81.0%).

The finale of series 12 of The Great British Bake Off attracted a peak of over 7 million viewers, with Channel 4 claiming it was its highest-rating commission this year. 

Netflix and Spotify have launched Netflix Hub providing Spotify users with exclusive soundtracks, playlists and content on the music streaming platform.  

Hearst UK has appointed Kelly Warnell as head of technology and entertainment in its commercial client team as the publisher seeks new ways of reaching of audiences with content. 

ITV has launched a new enterprise ITV Adlabs to streamline its digital and commercial offering. 

Even brands are mocking MPs for having second jobs now, after watch brand Sekonda claimed it “only does one job” in a reactive press ad today.

Radio advertising was shown to drive effectiveness across the board in “landmark” long-term analysis of campaigns.

National and regional news publisher Reach has reported a decline in ad revenue over the last five months.

Olivia Burton’s first-ever brand TV campaign, launched for the busy festive season, has been planned and executed with “forensic precision” in order to build audience reach quickly with minimal waste.

A specialist eyewear brand has claimed to have launched the first ever outdoor ad campaign that is tailored specifically for colour-blind people.