It follows over a year of discreet meetings between the companies after Sky suggested to its rivals that CFlight become a pan-broadcaster tool
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The IPA and ISBA have launched a survey into marketing effectiveness with the aim of benchmarking the culture of agencies and brands.
The case could provide a roadmap for other lawsuits against Google or in other regulatory investigations like that of the UK’s CMA.
Facebook is being investigated by antitrust regulators in the UK and the European Union over whether the social media behemoth’s use of customer data for online advertising is anticompetitive. This morning, the UK’s Competition & Markets Authority announced it is investigating whether Facebook has “gained an unfair advantage over competitors in providing services for online classified… Continue reading Facebook faces antitrust probes in UK and EU
Johnson & Johnson, Dentsu and IPG Mediabrands have joined ISBA’s ambitious cross-media measurement initiative board as funding partners
Digital advertising is a major contributor to carbon emissions around the world.
Barb is in the “final planning stages for the launch of audience figures for streaming and video-sharing platforms.
The deal will cover the tool for both brand-safety and contextual ad-targeting for the Evening Standard and the Independent’s websites
Industry body for commercial radio will reveal the summer opportunities awaiting advertisers at The Future of Audio on 24 June as the themes and first wave of speakers from the conference are announced. The themes and first wave of speakers for The Future of Audio – the thought leadership event for the audio advertising industry… Continue reading Radiocentre to unveil post-lockdown summer ad opportunities at The Future of Audio
