Anything on the screen is TV, Sir Martin Sorrell told delegates at The Future of TV Advertising Global this week.
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The Advertising Association’s Media Business Course (MBC) will return in summer 2022 for media talent with four to five years’ experience.
Adwanted Group has been named one of the biggest players in the French tech ecosystem, a new ranking revealed this week.
Even though the UK has BARB measurement data and Cflight and Project Origin in the pipeline, we are still behind the US in their campaign measuring abilities, the Future of TV Advertising Global heard today.
Snapchat has expanded its in-app drug education experience called “Heads Up” to the UK today.
Mediatel News’ daily round-up of everything going on in the media industry today.
Sky and Channel 4 will share live UK coverage of the Formula 1 season finale this Sunday.
The two companies are working on series of activations that couple DOOH with virtual worlds, aimed at driving incremental reach for advertisers.
Despite advertisers being in “violent agreement” that Origin should happen, the practical problems of making it reality also came to the fore.
The7stars has appointed Bignell as commercial director as it looks to put more “innovative” trading solutions into place.