Four specialists from different marketing disciplines have come together to form a collective to help marketers ‘make sense of the measurement puzzle’. Former Carat International MD, Brian Jacobs, MESH Experience president and chief experience officer, Fiona Blades, Mcgarrybowen’s global executive planning director, Hilary Woods and Custometrics co-owner, David Beaton have teamed-up to launch Crater Lake… Continue reading Crater Lake & Co collaborative launches to bridge measurement silos
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Mail Metro Media has launched The MailOnline Ad Manager, a self-service platform for SMEs to manage their own ad campaigns across its online portfolio of MailOnline, Metro.co.uk and iNews.co.uk. The MailOnline Ad Manager will provide businesses with access to prospective customers, who make up the 10 million UK adults who engage daily with Mail Metro… Continue reading Mail Metro Media launches ad manager for SMEs
Talon Outdoor has shifted its digital Out of Home trading approach to be fully audience-led in a move it believes will simplify rather than commodify OOH buying.
A free mentoring scheme for black women in advertising has been launched by the head of mentorship for Brixton Finishing School, Maria McDowell.
Nick Wright, MD of Havas Entertainment chats about the restructure within the Vivendi-owned group, entertainment trends and Dua Lipa
Alliance Entreprendre and Progress Ventures have invested in the independent universal identifier solution for ad-tech platforms and premium publishers
Almost 85% of UK consumers believe the country needs greater emphasis on self-care following the outbreak of Covid-19, according to research conducted by Hearst UK. Self-care, as defined by the World Health Organisation, is what people do for themselves to establish and maintain health, and to prevent and deal with illness. The survey also reveals… Continue reading Demand for self-care content surges during pandemic, says Hearst UK
Agencies and brands are being invited to compete for the £2 million pot of media value by submitting their advertising ideas to change the world for the better
Digital Cinema Media has teamed up with Hideaway Cinema to offer advertising opportunities across its summer outdoor film schedule
Manning Gottlieb OMD’s UK CEO, Natalie Bell discusses her restless leadership style, her love of OOH and the agency’s recipe for success