According to new research, there is no downside to advertising appearing in negative sentiment – yet brand safe – content. The Ozone Project’s chief revenue officer, Craig Tuck, explains.
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IFABC is a global federation of bureaux members from 27 countries. It provides a forum for these organisations to come together, share knowledge and develop collaborative solutions that support trust and transparency in media.
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Mediatel News and Mediatel Events will celebrate the very best in media leadership with the free-to-enter Media Leaders Awards 2021.
Three junior creatives and marketeers have issued an open letter calling on the advertising industry to address “inconsistencies” between its words and actions in its recent efforts to address diversity and inclusion.
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After four decades at the company, Alex Maddox has left media research firm Telmar in order to set up an independent consultancy.
Bassil discusses maternity leave during lockdown, why brands are in a state of ‘disconnection’, and Digitas’ five year strategy.
The nation’s appreciation of the value of journalism has increased ‘significantly’ since the coronavirus pandemic hit the UK, according to a new study commissioned by national news brand marketing body Newsworks.
Almost a year after it was first announced, ITV’s premium advanced advertising platform, Planet V, has today been formally launched to the market.