More Industry News articles

The Media Plan: How does a disposable coffee pod brand use media to get across the message that it has sustainable credentials?

Nielsen had been suspended last month by the company’s parent, WPP’s GroupM, alongside two colleagues.

Paul Keenan, Bauer Media’s president of audio, has been promoted to group chief operating officer and has been appointed to the executive board.

About a quarter of the world’s most popular brands’ Instagram followers are defined as “fake” or “suspicious” accounts, according to new research.

Pierre Chappaz will step down as executive chairman of video ads platform Teads amid a reorganisation of its management structure.

Publicis Groupe media agency has appointed Katharine Baker, a former managing partner at Blue 449,  as its new chief client officer.

More than 600 UK advertisers increased their adspend on TV last year, despite a collapse in the market during the height of the pandemic.

The series ‘You Do You’ represents the first-ever social reality series from 4Studio, Channel 4’s branded entertainment team.

Opportunities to test and learn with new media channels are bringing new confidence to the strategy world, Future of Media’s panel comprising Facebook, Tesco, and Craft Media said.

The British Army will launch a geo-targeted campaign on ITV Hub with 112 different versions of creative.