Adwanted Group has been named one of the biggest players in the French tech ecosystem, a new ranking revealed this week.
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Even though the UK has BARB measurement data and Cflight and Project Origin in the pipeline, we are still behind the US in their campaign measuring abilities, the Future of TV Advertising Global heard today.
Snapchat has expanded its in-app drug education experience called “Heads Up” to the UK today.
Mediatel News’ daily round-up of everything going on in the media industry today.
Sky and Channel 4 will share live UK coverage of the Formula 1 season finale this Sunday.
The two companies are working on series of activations that couple DOOH with virtual worlds, aimed at driving incremental reach for advertisers.
Despite advertisers being in “violent agreement” that Origin should happen, the practical problems of making it reality also came to the fore.
The7stars has appointed Bignell as commercial director as it looks to put more “innovative” trading solutions into place.
Pinterest will offer employees extended paid leave for new parents, pregnancy loss and babies in intensive care amongst other benefits.
Marketers want to spend more money on TV but are finding it increasingly more difficult to justify it within their companies, the Future of TV Advertising Global conference heard today.