A combined audience of 30.9 million people tuned in to watch England’s Euro 2020 final match against Italy last night
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News UK has launched a first-party data platform, giving advertisers access to 36.5 million digital readers.
The first metric to be tested will be a Cost Per Completed View – a guarantee that clients will only pay for video ads viewed in full
A massive 25.7 million people watched England beat Denmark live last night on ITV and reach the European Championships Final for the first time. The broadcaster, which showed the game exclusively in the UK between 6.30pm and 11.15pm on 7 June, had an average audience rating of 16.7 million. The audience peaked at 25.71 million at… Continue reading ITV scores 26m audience peak for historic England Euros win
Starcom has launched an automated media booking bot, which when tested by the Publicis-owned agency was found to improve speed and accuracy by up to 50%.
Bauer Media has launched a targeted advertising solution, using first-party data from its publishing and radio websites.
The outdoor advertising company has partnered with Jamii, a discovery platform for Black British brands
Demonstrating ESG values and actions to brands could give agencies marginal gains over their competitors, IPA president says
EMEA commercial chief Lydia Fairfax insists linear channels are a first window for content and a shop window for Discovery+
ITV plans to roll out the service on other programmes across different genres later this year.