Mediatel Connected has compiled the latest ABC consumer magazine data for the period to Dec 2020 in the following table for the News & Current Affairs market.
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Mediatel Connected has compiled the latest ABC consumer magazine data for the period to Dec 2020 in the following table for the TV Listings market.
Zenith predicts that advertising spend from UK beauty and personal luxury brands will increase by 3.1% this year
Those who strongly agree that ‘advertisers who treat media as a quality buy, rather than a commodity buy, are at an advantage’ has risen sharply in three years
Top level support, the freedom to take decisions, plus investment in training differentiate companies at different stages of change
With only an 8% similarity between how 16- to 34-year-olds and how the over-55s watch commercial media, IPA urges more diverse media plans.
Digital ad platform The Ozone Project has hired Dora Michail-Clendinnen into the new role of chief strategy officer.
The Ozone Project CEO addresses the ongoing battle between Google and the Australian Government, the long term impact of the ISBA/PwC report, and what he believes the future will look like for premium digital publishers.
Ocean Outdoor has identified 280 UK digital screens it claims have the same properties as primetime peak TV spots.
Pippa Glucklich chairs the online membership platform to connect freelance talent with agencies and media owners