More Industry News articles

Boots Media Group (BMG) is part of a maturing trend of retailers becoming more like media companies, industry leaders have said.

Millions tuned in to Channel 4 last night as The Great British Bake Off returned to screens with twelve bakers back in the tent cooking up mini rolls, malt loaf and gravity-defying signature bakes.

Consumer charity Which? has launched a month-long national campaign to encourage people to sign its petition for government legislation to make tech giants take more responsibility for the content on their platforms.

Kantar has added out-of-home audience measurement from Route to its TGI consumer survey data platform.

Suzuki has undergone a “radical” change in its media planning and buying over the last two years, the car brand’s top UK marketer Tammy Charnley says.

Mediatel News is launching a weekly bulletin today that features thought leadership and analysis about media strategy.

Influencer marketing executives have broadly welcomed the Code as a move towards more transparent marketing. But will it work in practice?

One year after UK launch, Reddit launches first consumer ads

Creative influencer marketing agency The Fifth has hired Barry Louth as client growth director.

Do we need to give up on art, creativity, and instinct of media planning to fully embrace science, measurement, and data?