The entire system for getting user consent for data tracking in online advertising – including pop-ups asking for permission to use cookies, is about to be ruled as illegal by a key European regulator, according to campaigners.
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Influencer marketing is rapidly expanding, but will a dedicated trade body mean it will finally be taken more seriously as a maturing industry?
Social media executives could be held criminally responsible for safety breaches on their platforms within months of the Online Safety Bill becoming law, the Culture Secretary has said today.
M&S is running food and Christmas ads today across multiple platforms from today with its first TikTok takeover and use of custom QR codes from Flowcode.
Boots has revealed its multi-platform Christmas campaign today Bags of Joy.
In the latest episode of the Making Sense of it All, Kendall argues for taking a long, broad and wide view to understand how brands connect with people.
IAS has been accredited by the Media Rating Council (MRC) for impression and viewability measurement of ads across Facebook and Instagram.
Exclusive: Kris Boger is now general manager of global business solutions for the UK.
Podsights, a marketing attribution platform for podcast advertising, is launching a product this week so advertisers can target their campaign before they purchase podcast ads.
Two-thirds of people in the UK rely on news brands for information about climate change, a survey has shown.