The Media Plan: It is the first campaign launch since Zoopla moved its media planning and buying into Publicis Groupe agency Zenith.
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Nearly 10% of video ads and 20% of CTV ads inventory were fraud or sophisticated invalid traffic (SIVT), according to new research.
The Media Leader interview: Creatives should embrace the opportunities that different media platforms provide, says TBWA\London’s new CEO.
The future of Connected TV advertising will be programmatic, automated and have seamless ad breaks, but “we are not there yet”, industry specialists have warned.
Traditional worries about media trading are now being eclipsed by ecosystem issues, according to new research from IDComms.
Confidence about the publishing industry has fallen despite 31% year-on-year growth in total digital publishing revenue.
Major changes to the draft Online Safety Bill were put forward by a government committee today.
The Media Plan: LiveScore and Reach have set out to curate a definitive top 10 list of the “most culturally important matches” in British football history.
Anything on the screen is TV, Sir Martin Sorrell told delegates at The Future of TV Advertising Global this week.
The Advertising Association’s Media Business Course (MBC) will return in summer 2022 for media talent with four to five years’ experience.