More Industry News articles

Just three companies – Alphabet, Amazon and Meta – will be worth half of the $1tn global advertising market by 2023, according to WARC forecasts.

Unruly has introduced a content-level targeting solution in an effort to “standardise” programmatic buys for over-the-top TV and CTV.

STV is set to have its highest advertising revenues on record this year, following parent group ITV’s recent forecast this 2021 would be record year.

Dentsu International has appointed Alex Hesz, formerly of Omnicom’s DDB ad agency network, as global chief strategy officer.

The Competition and Markets Authority said the only way “competitive concerns” can be addressed is for Meta to sell Giphy in its entirety . 

Crackd, the “no-egg egg” substitute, leveraged mobile data to target vegan audiences and outperform competitors in its biggest multimedia campaign.

Tesco and dunnhumby are launching the “UK’s largest closed loop grocery media and insight platform”. 

BARB released a list of the most-watched programmes on TV sets across all linear and streaming services in October 2021.

Magazine brand publisher and GoCompare owner Future grew by 23% organically over the year leading up to the end of September.

Twitter co-founder Jack Dorsey has stepped down as CEO of the company after chief technology officer Parag Agrawal was appointed by the board to replace him.