VIDEO: Feldwick explains how agencies are being held back by creative and media people operating in silos.
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ISBA has launched a Code of Conduct for influencer marketing, aimed at reducing negative issues like loss of trust because of misleading photo editing
OOH advertisers are still booking campaigns “very late” due to continued hesitancy in the market and late-booking charges being waived.
Ford has launched a targeted outdoor campaign at commuters to allay concerns that electric vehicles cannot travel long distances without recharging.
A huge 9 million people watched British tennis star Emma Raducanu win the US Open Final on Channel 4 on Saturday.
Chapman will join Carat UK early next year from Essence, where she was EVP and head of media EMEA
The survey, powered by Panelbase, was conducted to mark the one-year anniversary of the UK chapter of the Unstereotype Alliance
Independent media agency, the7stars Group has launched a business acceleration consultancy, with the aim of closing the gap between martech and media investment.
Mediatel Media Research Awards launches special category in tribute to the late Adrian Edwards of TechEdge.
E-commerce, shoppable media and ESG cited among key challenges for major advertisers