A three-year study of £2.2 billion of media investment across 46 brands in eight sectors has proven the effectiveness of OOH, according to Kinetic Worldwide
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The OmniGov team at Manning Gottlieb OMD will reveal key insights into the UK Government’s Covid-19 tiering system radio campaign at The Future of Audio next week.
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Ipsos More has unveiled its first data release since being appointed by UKOM to deliver measurement for publisher websites.
Better-than-expected growth is driven by a surge in new companies building their businesses on digital media.
Channel 4 will run an on-air promotional campaign running across its portfolio of channels and a paid digital campaign.
The All In Report’s findings has recommended three key action areas to make the sector more diverse and inclusive.
It follows over a year of discreet meetings between the companies after Sky suggested to its rivals that CFlight become a pan-broadcaster tool
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The IPA and ISBA have launched a survey into marketing effectiveness with the aim of benchmarking the culture of agencies and brands.