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Mediatel News spoke to four media leaders and asked what is the most important change coming to media measurement.

Facebook is working towards building “a successor to mobile internet”, Mendelsohn explained in her debut as VP Global Business Group.

The trio of suspended employees involve a finance executive and an assistant as well as CEO Jakob Nielsen, Mediatel News understands.

National news titles have signed up to the Ad Net Zero initiative committing to cutting carbon emissions in their operations by 2030.

Conversational targetting tools are the natural next step in effective contextual marketing, according to leaders in the podcasting space. 

The WPP agency appears to be making good on a pledge to “lean in” to inhousing.

“I believe deeply that our platforms are a force for good,” Mendelsohn said after taking on Carolyn Everson’s global commercial role.

He replaces Craig Dempster who leaves the business after 15 years and saw Merkle through the Dentsu acquisition.

Mediatel is proud to partner with Richard Shotton, the consultant, trainer and bestselling author, as he presents his new webinar.

Advertisers have more success with campaigns which divide their media spend online and offline, a new research committee has found.