Mew outlines how the IAB UK is addressing the concerns of the ICO, as well as his thoughts on the demise of third-party cookies and digital ad bombardment.
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According to a 2016 report from research charity Nesta, the total size of the UK local advertising market is estimated at £2.6 billion a year.
While the erosion of UK marketing budgets slowed in Q3 2020, a -23.3% fall in adspend is still predicted for the year as a whole, according to the latest from the IPA Bellwether Report. Here, industry bosses react to the news.
The record-breaking erosion of UK marketing budgets slowed in Q3 of 2020, according to the latest figures from the IPA Bellwether Report
Alexis Nasard has been hired as the new chief executive of data and insights business Kantar, following almost three decades in the FMCG and retail sector.
The majority of newsbrands saw their circulations rise period-on-period in September, with the Daily Mail reaching a circulation of just over one million for the first time since March.
The new Starcom CEO reveals her plans for the agency, her advice for working parents, and why she advocates a team-first rather than client-first approach.
According to new research, there is no downside to advertising appearing in negative sentiment – yet brand safe – content. The Ozone Project’s chief revenue officer, Craig Tuck, explains.
IFABC is a global federation of bureaux members from 27 countries. It provides a forum for these organisations to come together, share knowledge and develop collaborative solutions that support trust and transparency in media.
More than 60% of companies remain committed to investing in their brand, according to a new IPA/Financial Times study.