Snapchat shows further support for the growing e-commerce market with the launch of dynamic product ads.
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The themes for Videoscape Europe – the strategy thought-leadership event for broadcaster digital, direct-to-consumer, SVOD, AVOD and virtual Pay TV – have been revealed.
Should advertisers get into gaming? David Pidgeon looks at what’s on offer in this dynamic and growing market.
The World Federation of Advertisers has released a new, world first guide for brands offering advice on how they can use data ethically in their advertising.
Video ad tech company Unruly has hired a former managing director of Oath and AOL, Alex Khan, as its new UK MD.
Global has today unveiled a shake up to its commercial structure, which sees Nigel Clarkson, director of commercial (outdoor), leave the company.
AlixPartners’ Serge Lupas is joining research and consulting company Kantar to head up its media division, succeeding Andy Brown.
The narrative of decline that has rightly irked publishers for the last decade – and has only accelerated during lockdown – could now change, and perhaps with it public and advertiser sentiment.
David Pidgeon meets the celebrity branding strategist to find out how he got it so right about the power of YouTubers, and why gaming is the next big thing for brands.
The event, which was headlined by Sir Martin Sorrell, tackled a wide range of subjects from the future of media post-lockdown, the debate on the ISBA/PwC supply chain study, and the importance of creativity and innovation.