Wunderman Thompson has named Amazon, Samsung and Apple the world’s most “inspiring” brands, as part of new research which, according to the agency, proves a strong correlation between inspiration and brand growth.
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Independent marketing analytics company, DataTile has hired former Telmar Communications MD Alex Maddox and IPSOS’ former MD Media for Greater China, Steve Garton.
The latest cross-platform audience figures for UK newsbrands have been released today, offering insight into how the Covid-19 pandemic has affected readership.
Hosted by Mediatel, the new awards have been launched to recognise and celebrate the very best in media leadership during the past 12 months.
The global advertising market is recovering more rapidly than expected, due to e-commerce, retailer media and connected TV ads, according to a revised forecast from Zenith.
The CEO of Thinkbox reflects on its biggest success this year and considers how TV’s adspend recovery might shape up.
Mediatel Connected took home the “Best Realisation of Research” award for its Consumer Surveys app during last night’s MRG Awards.
The vice chairman of creative agency VCCP, Julian Douglas, has been nominated as the IPA president-elect to succeed current president Nigel Vaz, global CEO of Publicis Sapient.
GroupM has revised its forecast over the decline of UK advertising, believing it will shrink by 4.4% this year, as opposed to the 12.5% first predicted back in June.
Channel 4’s ambition to transform itself into a digital public service broadcaster took a step forward last week with the the launch of its Future4 strategy.