Key figures from the adtech and media trading sectors to discuss how the industry has been affected by Covid-19, last week’s ISBA/PwC report, and what the future holds for programmatic.
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New research from the outdoor advertising sector has revealed that 51% of 16-34 year olds say “going outdoors” will be the first thing they do once the COVID-19 lockdown is relaxed.
ISBA and PwC have finally released their long awaited report on the programmatic ad market. Here, Michaela Jefferson speaks to industry experts to hear their takes on the findings.
Three of adland’s key trade bodies – the Advertising Association, ISBA and the IPA – have come together to launch a new Inclusion Group made up of senior cross-industry figures.
The first end-to-end investigation into the supply chains of the UK’s £2bn programmatic ad market shows only half of investment makes it to publishers.
In this week’s Media and Marketing Podcast, host John Reynolds speaks with Ben Hayes, co-founder of Goodstuff Communications, and Henry Daglish, founder Bountiful Cow.
Reach, publisher of The Mirror and The Express has teamed up with IBM and Xandr to launch Mantis, an AI-powered solution to the keyword-blocking conundrum which is draining publishers of advertising revenues.
Mediatel News speaks with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.
Adspend forecasts for 2020 have been severely downgraded as a result of the Covid-19 crisis. Here, industry experts react to the findings.
UK adspend rose 6.9% year-on-year in 2019, but the impact of Covid-19 means projections for 2020 and 2021 have been dramatically downgraded.