Jacob reflects on the progress adland has made in realising the effects it has on culture, what she is most looking forward to in 2021, and her expectations for the future of cinema.
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Industry experts analyse the findings of the latest IPA Bellwether report.
The latest IPA Bellwether Report details another sharp decline in UK advertising budgets during the final quarter of 2020.
A new study demonstrates how co-location of ‘intense’ content with advertisements has no negative impact on the advertiser, as long as it is in a quality news environment
The audience measurement specialist Comscore has announced three new major investors, including the U.S. cable operator Charter Communications.
Bauer Media’s former chief revenue officer for radio, Simon Kilby has been promoted to MD of Advertising as Abby Carvosso takes up newly created audio position
Watch to see the reactions of the 2021 winners as they found out they were taking home a trophy for their media leadership over the past 12 months.
Partner content: Mail Metro Media’s executive director of digital talks cookie alternatives, the importance of first party data to publishers, improving cross-industry collaboration and the transparency of the programmatic supply chain.
Hearst’s James Wildman, MediaCom’s Kate Rowlinson and Spotify’s Rak Patel were among the winners of the inaugural awards from Mediatel.
Dentsu will fold media strategy and planning agency Vizeum into digital agency iProspect by the end of March