More Industry News articles

Nadine Dorries stumbled on the source of Channel 4’s funding in a her first appearance before the Culture Select Committee. 

BARB’s latest viewing data found Netflix reaches one third of people aged over four on a weekly basis. 

The first months of 2022 are predicted to be significantly more expensive to advertise on TV than previous years because of higher demand from brands.

Mail Metro Media was followed by Teads (82.4%), Captify (82.2%) and Pinterest (81.0%).

The finale of series 12 of The Great British Bake Off attracted a peak of over 7 million viewers, with Channel 4 claiming it was its highest-rating commission this year. 

Netflix and Spotify have launched Netflix Hub providing Spotify users with exclusive soundtracks, playlists and content on the music streaming platform.  

Hearst UK has appointed Kelly Warnell as head of technology and entertainment in its commercial client team as the publisher seeks new ways of reaching of audiences with content. 

ITV has launched a new enterprise ITV Adlabs to streamline its digital and commercial offering. 

Even brands are mocking MPs for having second jobs now, after watch brand Sekonda claimed it “only does one job” in a reactive press ad today.

Radio advertising was shown to drive effectiveness across the board in “landmark” long-term analysis of campaigns.