Disney has taken viewing time and share from Netflix, but both companies are eyeing different content and experience strategies.
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The IPA’s three-year campaign for political advertisers to stop micro-targeting social media users will go on, despite Meta’s pledge to limit targeting options.
Geordie Greig has been replaced as editor of The Daily Mail after three years in the role.
Mediatel’s Future of Media conference that tackled the question: Is there a growing gap between words and action when it comes to invested media responsibly?
TV and radio companies need to focus on retaining women and people with disabilities in the coming years, a new Ofcom report warns, as more people from those groups will leave than join.
Disney+ exponential growth has taken viewing time and share from Netflix according to IPA TouchPoints data for 2021.
UK advertising companies will be awarded “All In Champion” status next summer if they can demonstrate they have made concrete steps towards completing All In Action Plans.
Sir John Hegarty is worried about the truth being seen as a “negotiable concept” in marketing and society at large.
Digital media data platform DoubleVerify has made its measurement solution available in Europe, Mediatel News can reveal.
Global media agency Essence has chosen Anna Berry as its UK managing director.