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Starting with select Sky channels, advertisers using The Trade Desk’s technology platform will eventually be able to reach over 23 million Sky Media subscribers

A majority of consumers would reduce how much they purchased from any brand whose advertising appeared near to Covid-19 conspiracies, according to the 2021 TAG/BSI UK Brand Safety Survey

City AM becomes the eleventh UK publisher to join The Ozone Project

The much-anticipated results of UK advertising’s first industry-wide survey will be revealed on 10 June during an online event

Agencies and brands agree to pay a quarterly advertiser levy to support the industry-backed AdGreen initiative.

Progressive People, a digital media and marketing talent agency and executive search practice has launched for the UK digital media sector

Jo Allan has been promoted to CEO of Newsworks, the marketing body for the UK’s national news brands

The island of Ireland marketing body tells the IAA’s Global Think Tank, it redirected budgets into paid social media to “keep the brand story alive” after initially culling spend when the pandemic ended overseas travel

Revenues could fall by as much as £825 million in six years without progress and effective cross-media measurement

Black Representation in Marketing (BRiM), an alliance formed by a 15-strong steering group of brands and agencies, has today launched its cross-industry framework, supported by the Advertising Association. The BRiM steering group, which has shaped the direction of the initiative, is made up of companies including BrainLabs, Deloitte Digital, Dentsu, Droga5, Facebook, Omnicom Media Group,… Continue reading BRiM launches with framework for fair representation of black people in marketing