UK adspend is expected to fall by -15.6% this year, according to the latest AA/WARC report – a slight upgrade on earlier forecasts. Here, industry experts analyse the findings.
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Newsworks’ executive chair Tracy De Groose is to step down this September, with Jo Allan appointed managing director to lead the national newsbrand marketing body in her place.
Despite a marginally improved outlook for the rest of this year, the UK ad market is not expected to return to year-on-year growth until the second quarter of 2021 – assuming a successful Covid-19 vaccine is by then in place.
The launch of Hits Radio Pride comes following the cancellation of this year’s Pride events across the UK, a result of the ongoing Covid-19 pandemic.
In its latest bid to tackle obesity, the UK government has confirmed plans to ban all advertising of “unhealthy” foods before the 9pm watershed across both TV and online.
According to Zenith’s latest adspend forecasts, digital advertising is to claim a 51% share of total global advertising expenditure this year.
Snapchat’s 238 million users opened the app an average of 30 times a day during the global lockdown and increased their watch time of Shows by 45% year-on-year.
Publicis Groupe says that it’s ‘well armed’ to weather the financial storm fuelled by COVID-19, after reporting a 9% rise in half-year net revenues and a 4.3% increase in pre-tax profits for the first six months of 2020.
Meanwhile, the magazines and digital properties for Sea Angler, Car Mechanics and Your Horse are to move into new ownership under Kelsey Media.
The Guardian is the latest newspaper to announce job cuts in both editorial and commercial roles, as the fallout from the coronavirus crisis continues to impact the media industry.