Senior television executives from ITV, Channel 4, Roku, Discovery and Pubmatic tell John Moulding about their strategies to limit damage and embrace innovation.
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Virgin Media and Publicis Media Exchange give their views in this discussion chaired by Cadi Jones, commercial director at Beeswax.
Lockdown has delivered something of a paradox: TV viewing has risen sharply, yet the ad money that funds it is drying up. So what’s the solution?
Merkle, the performance marketing agency, has announced the promotion of Craig Dempster to global CEO, taking over from David Williams who has held the role for 32 years.
In this free-to-view webcast, bosses from ITV, Roku, Channel 4, Pubmatic and Discovery explore supply-side programmatic opportunities and challenges within OTT & CTV with a focus on industry impact from Covid-19.
Marketing budgets have suffered their worst reduction since the global financial crisis in 2009 as the lockdown has forced a dramatic cut to consumer and business spending.
Mediatel is delighted to announce the themes, first round of speakers and upcoming sessions for next week’s live stream of Future of TV Advertising UK.
Boosted by the COVID-19 pandemic and global lockdown, Netflix has added 15.77 million new paid subscribers to its streaming service in the last three months, more than double the number of new subscribers it had previously forecast.
The industry body for digital advertising, IAB UK, has named Tina Lakhani as its first head of ad tech to further support the ad tech sector.
Data analysis: subscription VOD is no longer a two-horse race and is increasingly becoming a battleground for eyeballs, writes Anne Tucker,