More Industry News articles

Effective media measurement, brand building and brand positioning were a big talking point at last month’s Future of Brands conference – hear insights from industry leaders here.

In this week’s Media & Marketing podcast, host John Reynolds chats to Justin Byam Shaw, director at the London Evening Standard and the Independent.

Featuring: Ally Owen, Christopher Kenna, Cephas Williams, Jennifer Jia, Jerry Daykin, and Lydia Amoah.

In celebration of International Women’s Day, adlanders reflect on where the industry stands and the changes that must be made.

Programmatic advertising specialist Scoota has appointed Nick Manning to its board as non-executive director.

ITV may see as much as a 10% drop in its advertising revenues in April, the broadcaster has warned, as the spread of coronavirus prompts travel brands to delay their TV campaigns.

ITV has named Amobee’s Rhys McLachlan as its new director of advanced advertising, a leading role in the development of the broadcaster’s commercial digital strategy.

Study conducted with GroupM, OMG and Publicis assessed the impact of using TAG channels across the world – revealing a huge decline in ad fraud compared with industry norms.

Global has signed a three-year deal with BT to become the telecommunications group’s outdoor advertising partner on its UK street furniture network, with the digital inventory to be made available on DAX.

James Whitmore, the long-serving boss of out-of-home audience research body Route, is to step down due to health reasons.