Podcasting and the rise of online listening – matched with growth in connected cars, 5G and smart speakers – is driving the market towards a new renaissance.
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With plans to launch curated driving playlists and increase investment in podcasts, audio streaming service Spotify has declared that it is “absolutely focused” on growing its share of in-car listening.
Diageo has teamed up with marketing and advertising conference MAD//Fest London to launch a search for start-ups who can deliver innovative experiences across its portfolio of drinks brands at MAD//Fest London on 13-14 Nov.
With new technologies like 5G on their way, improved augmented reality and simplified payment processes, brands are being urged to think harder about their social shopping strategies to ensure they maximise their spend.
In a survey of over 1000 employees from timeTo’s endorsing companies, one in ten respondents claimed to have experienced sexual harassment during the past 12 months.
Amy Watt has been appointed chief strategy officer of full-service media agency dentsu X, five months after Dentsu announced it would be merging three of its agencies under the brand for the UK market.
As we approach the end of 2019, what new trends should the industry be focused on? David Pidgeon reports on the top findings.
From next year, the ad industry may see gaming emerge as a new, independent media channel, industry experts have predicted this week.
The failure of performance marketing to correctly measure all of its media channels is leading to misguided investment decisions and a “truncated” world view, Accenture Interactive’s Amir Malik warned this week.
Mediatel has this week announced the hire of Rob Laurence to lead its data and analysis platform, Mediatel Connected.