The BBC and ITV’s joint streaming service BritBox has launched in the UK this week, after signing deals with Channel 4, BT and Samsung. Here, industry experts give their reaction, alongside tweets from the public.
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The trade body for UK advertisers has launched a new cross media measurement programme as advertisers seek to challenge the status quo and ultimately improve the way investment is planned across all media.
The BBC and ITV’s joint streaming service BritBox has launched in the UK today, after signing deals with Channel 4, BT and Samsung.
Stubbs joins from iProspect where she was global president and she will be part of the global leadership team of the WPP agency.
The industry body for commercial radio has promoted Michael Ireland to head of public affairs after four years with the business.
The network is set to launch in the first quarter of 2020.
The account covers almost 30 markets across EMEA, Asia and LATAM for the French-owned insurance firm.
Fimalac, the French group owned by billionaire Marc Ladreit de Lacharrière, has bought a majority stake in London-based digital ad agency Jellyfish.
Each year in the lead up to Christmas the market has grown, with spend up 4.7% on last year’s record.
VIOOH argues that 2020 will be the year programmatic OOH will go mainstream. Demand and supply are certainly growing, yet there are some pretty big hurdles and tricky questions…