Social media is expected to claim a 13% share of global adspend this year and overtake print for the first time, according to Zenith’s latest Advertising Expenditure Forecasts. Here, industry experts digest the findings.
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WPP-owned agency MediaCom has promoted Steve Gladdis to EMEA chief strategy officer, with Geoff de Burca succeeding him as UK CSO.
Channel 4 has restructured its advertising sales division, 4Sales, to increase its focus on branded entertainment, growing its digital revenues, and boosting direct-to-client sales.
Paid search also reached a new milestone this year, exceeding $100bn for the first time.
A group of advertisers including P&G, Unilever, EA and Mastercard have launched a new global initiative to establish principles that can underpin more effective and transparent cross-media measurement.
The chief product officer of Omnicom Media Group UK, Sam d’Amato, has left the group to explore new opportunities after 17 years.
Mediatel News speaks with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.
August was tough month for TV revenues, with only ITV breakfast bucking the year on year decline, according to agency estimates (up by 3.5% to £4.1m).
Partner content: From data compliance to staffing issues, this crucial AA-endorsed guide is designed to specifically help advertising businesses prepare to leave the EU.
After eight years with Guardian Media Group, and five years as its CEO, David Pemsel is to leave for the Premier League to take over as chief executive.