More Industry News articles

Social platforms including Facebook, YouTube and Twitter have agreed to adopt a common set of definitions for hate speech and other harmful content.

Comscore has partnered with Samba TV to harness ACR-based viewing insights from Smart TVs to demonstrate ad exposure and match that against business outcomes like purchase behaviour.

Baumann tells Mediatel News her thoughts on Brexit, adapting to Covid, diversity, and why she thinks digital beats big broadcast campaigns right now.

The World Federation of Advertisers has published its long-awaited framework and technical solution to ensure a better overview of the reach and frequency of advertising.

Nationwide is the first brand to take advantage of a new service to help brands and agencies reach more diverse audiences currently being missed by many campaigns.

Despite the majority of titles seeing their monthly total brand reach (print and digital reach combined) tumble period-on-period, almost all were up over the year.

The latest cross-platform audience figures for UK magazine brands have been released today, offering insight into how the Covid-19 pandemic and nationwide lockdown has affected magazine readership.

The Advertising Standards Authority (ASA) has launched a campaign in Scotland designed to rebuild public trust in advertising and promote its role in helping to keep all ads ‘legal, decent, honest and truthful’.

Lucy Barrett, client director at Radiocentre, tells Mediatel News about commercial radio’s response to Covid, whether listening figures are likely to hold up post-lockdown, her favourite radio ad, and her hope for the future of the industry.

Starcom UK’s managing director, Nadine Young, has been promoted to the role of UK chief executive, replacing Mark Howley.