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A new econometric study has revealed the profitability of digital OOH campaigns as the medium reaches “critical mass” in terms of reach, audience and location.
Apple has extended its paid subscription news service, Apple News+, to UK users – with publishers News UK and Bauer Media on board as launch partners.
WPP has hired the chief executive of Sainsbury’s Argos as its new chief financial officer, succeeding group finance director Paul Richardson as he retires.
Freebie newsbrand the Evening Standard has hired the co-founder and former chief executive of Shortlist Media as its new CEO, a newly-created position.
Beauty brand Avon has partnered with marketing and advertising conference MAD//Fest to launch a £20k search for ‘tech solutions in low tech environments’.
The CEO of cinema’s largest advertising company tells Michaela Jefferson why she wants to work with TV, what the big screen must do to win in a streaming world – and how she wants to take on Facebook and Google.
Channel 4 has hired the former commercial director of Unilad, Matt Ford, to lead the sales division of its Digital Content Unit (DCU), the commercial broadcaster’s new in-house digital agency.
Beano Studios has appointed ex-Vice UK boss Matt O’Mara to the newly created role of chief commercial officer, reporting directly to CEO Emma Scott.
VaynerMedia’s Ben Allison has relocated from the agency’s New York office to take up a new position as vice president of global media in London.
