More Industry News articles

Mobile-first demand side platform, Hawk has teamed up with audience planning tool, Skyrise Intelligence in a move that will give it access to telecommunications data from mobile network providers for over 20 million users

Habito seeks to be authentic in its marketing by confronting negative emotions, CMO Abba Newbery explains in ‘Making Sense of it All’.

Reach has joined the 30% Club and said it is the first UK news publisher to explicitly commit to at least 30% women on its board and senior management team by 2023.

Awards judging panel comprises experts from across media research to provide a fantastic cross industry line-up.

Interview: the industry needs to reinvent planning as creative and media come together, You & Mr Jones Media founder Nick Emery argues

Starting this week, Hallam will be EMEA Head of Comms Planning, a newly-created role based in London

Ofcom has withdrawn from the UK’s equality workplace scheme run by Stonewall, citing the need to remain impartial and independent at all times

Streaming service’s media plan combines flashy TV and outdoor executions with a targeted regional approach to marketing boxing stars

Shopify merchants across the UK will be able to add a shopping tab to their TikTok profiles as part of an extended partnership between the e-commerce and mobile video platforms. 

DOOH creative that evolves delivers a 38% higher impact than that of static creative after five days, claims study