Three-quarters of those aged 18-34 say their household is watching more TV and streaming services. Among those aged 55 and over, half have seen an increase in their consumption.
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Out-of-home adtech business Hivestack has announced its UK launch this week with an expanded sales and operations team to tackle the world’s fourth largest outdoor ad market.
56 Black Men, the long-running campaign to challenge negative racial stereotypes, has launched a new nationwide out-of-home campaign in collaboration with Clear Channel.
As out-of-home advertising continues to embrace new digital capabilities, the sector’s trade body, Outsmart, and the IPA’s outdoor specialists have announced the publication of a programmatic direct trading standard.
New research reveals that seven out of ten Brits are not prepared to fork out more than £20 per month, a drop of £5 compared to last September.
Snapchat shows further support for the growing e-commerce market with the launch of dynamic product ads.
The themes for Videoscape Europe – the strategy thought-leadership event for broadcaster digital, direct-to-consumer, SVOD, AVOD and virtual Pay TV – have been revealed.
Should advertisers get into gaming? David Pidgeon looks at what’s on offer in this dynamic and growing market.
The World Federation of Advertisers has released a new, world first guide for brands offering advice on how they can use data ethically in their advertising.
Video ad tech company Unruly has hired a former managing director of Oath and AOL, Alex Khan, as its new UK MD.