After three fairly steady months for newspaper circulation, February’s figures illustrate a more bleak picture of the market. Every title across all markets recorded both month-on-month and year-on-year declines.
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Havas Media Group has poached Carat’s Jackie Lyons for a newly-created role, head of media experience.
PAMCo’s latest cross-platform audience figures for UK magazines show how many titles are growing their readership through cross-platform delivery.
The latest cross-platform audience figures for UK newsbrands illustrate a healthy and growing market, as almost all titles record monthly readership growth.
By craving change, the MD tells Michaela Jefferson how she is opening up a whole new chapter for the data-driven agency.
Pidgeon, who took on the role at the end of 2012, will depart on May 1 after more than seven years in the role.
Brands, agencies and publishers gathered for the formal launch of The Attention Council this week – “a loose confederation” of companies that promote the use of attention as a metric for understanding and trading media.
Out-of-home audience research body Route is evolving its measurement system to include “spot level” ratings for ads played out on digital screens.
The links between TouchPoints and BARB have been deepened by integrating TouchPoints audience classifications into BARB’s daily reporting of television audiences.
Wavemaker UK has appointed Elliott Millard as its new head of planning, poaching him from rival OMD.