More Industry News articles

The downward trend in UK marketing budgets has softened for the third quarter in a row, according to the latest IPA Bellwether report

Ian Moss has been appointed as CEO of Radiocentre, the industry body for commercial radio

Mediatel Connected’s head of research, Anne Tucker, looks ahead to next week’s Future of Brands and Marketing event and to the launch of a free research paper on online shopping

First launched in the US last year, the feature allows regional publishers, who are being paid by Facebook for their content, to drive additional audiences to their sites.

Oakes joins Mediatel News from Haymarket Media Group, where he has served the past six years on Campaign

Media agency, Bountiful Cow has made two new senior hires to drive strategic output and lead business pitches. Chetan Murthy joins as chief strategy officer and Zoe Haywood as managing partner. Both will report to interim CEO, Nick Maddison when they start on 12 April. Founded in 2016, with backing from the7stars, Bountiful Cow works… Continue reading Bountiful Cow adds to leadership team

Four specialists from different marketing disciplines have come together to form a collective to help marketers ‘make sense of the measurement puzzle’. Former Carat International MD, Brian Jacobs, MESH Experience president and chief experience officer, Fiona Blades, Mcgarrybowen’s global executive planning director, Hilary Woods and Custometrics co-owner, David Beaton have teamed-up to launch Crater Lake… Continue reading Crater Lake & Co collaborative launches to bridge measurement silos

Mail Metro Media has launched The MailOnline Ad Manager, a self-service platform for SMEs to manage their own ad campaigns across its online portfolio of MailOnline, Metro.co.uk and iNews.co.uk. The MailOnline Ad Manager will provide businesses with access to prospective customers, who make up the 10 million UK adults who engage daily with Mail Metro… Continue reading Mail Metro Media launches ad manager for SMEs

Talon Outdoor has shifted its digital Out of Home trading approach to be fully audience-led in a move it believes will simplify rather than commodify OOH buying. 

A free mentoring scheme for black women in advertising has been launched by the head of mentorship for Brixton Finishing School, Maria McDowell.