More Industry News articles

The Broadcasters Audience Research Board has added smartphones to its unduplicated reach and time spent viewing data

The campaign was created in-house and brokered by the brand’s media agency MG OMD

Kell will oversee Havas Media Group’s data and product offering

Cilesta Van Doorn will join Global in October

Ex-Rapport boss is leaving Miroma Group as head of its outdoor operations as the company consolidates out-of-home into a new global business

The Brand Advance branding will appear across the team’s cars and race wear.

Upfluence helps companies quickly sort through millions of influencer profiles to find top performers

This growth will recover the entirety of 2020’s £1.8bn decline

Dentsu UK is trying to make it easier for clients to reach more LGBTQ+ people, ethnic minorities and over-50s through its media spend

To be part of the scheme, clients and partners are being asked to pledge making positive changes for society and the planet.