Overzealous brand-safety block-lists – including terms such as ‘Peppa Pig’, ‘sperm whale’ and ‘Star Wars’ – are ignoring the context of journalistic content and costing publishers millions in lost ad revenues.
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Gooding, who joins two other non-executive board advisors, Craig Wildman and Nigel Salter, has worked for BT, British Gas and Aviva in a career spanning 35 years.
Publicis Media has hired Mandy Rayment as UK director of communications, poaching her from rival ad network Dentsu Aegis.
With the BBC already facing a difficult future, the news of Lord Hall’s summer departure is significant. Here, media experts share their views.
BritBox, the new streaming service from the BBC and ITV, has appointed Will Harrison to the new role of UK managing director.
BBC director general Lord Tony Hall has today announced that he will be standing down this summer after seven years in the role.
Following an out-of-home buying spree in 2018, this week Global finally unveiled its new offering. Here, Kinetic’s Alistair MacCallum shares his reaction to the launch.
Adams, who has spent three years with Havas, will take up the position of global managing director with Brainlabs.
The IPA, which represents agencies, said it was “extremely concerned” by the move, as the ABC said is was “disappointing.”
Essence has named Ali Reed as its new UK managing director after close to two years with the GroupM agency.