More Industry News articles

Barb is in the “final planning stages for the launch of audience figures for streaming and video-sharing platforms.

The deal will cover the tool for both brand-safety and contextual ad-targeting for the Evening Standard and the Independent’s websites

Industry body for commercial radio will reveal the summer opportunities awaiting advertisers at The Future of Audio on 24 June as the themes and first wave of speakers from the conference are announced. The themes and first wave of speakers for The Future of Audio – the thought leadership event for the audio advertising industry… Continue reading Radiocentre to unveil post-lockdown summer ad opportunities at The Future of Audio

Media companies should offer employees therapy to help them cope with the high-stress environment of returning back to the office, Mediatel’s Future of Diversity conference was told today. Jamie Klingler, MD at professional development platform Incite and a founding member of the Reclaim These Streets activist group, warned that therapy and mental-health support services are “not… Continue reading ‘More mental-health support needed’ as WFH end in sight

Cross-publisher advertising platform, The Ozone Project has appointed Martin Harriman as chairman. Harriman currently holds non-executive chairman roles at Cambridge Communications, the Softbank-backed radio technology company and Community Fibre, London’s largest fibre-to-the-home broadband company. He joins The Ozone Project from WaveOptics, where he was non-executive chairman of the augmented reality company, which sold to Snap… Continue reading The Ozone Project appoints Harriman as chair

Dentsu is arguing for “attention” as a more reliable predictor of a how successful an online campaign will be

MGM is Amazon’s second biggest acquisition to date and will “complement” Amazon Studios.

Sky Media, the advertising sales arm of Sky, has launched a £2m support scheme for small businesses, providing free access to TV advertising through AdSmart.

Xaxis, GroupM’s media company, has promoted former VP of global operations & platforms, Silvia Sparry to global COO.

Alcohol brands will reduce TV advertising spend over the next three years in response to declining broadcast audiences and a shift in media strategy, a report by Zenith has found.