Those who strongly agree that ‘advertisers who treat media as a quality buy, rather than a commodity buy, are at an advantage’ has risen sharply in three years
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Top level support, the freedom to take decisions, plus investment in training differentiate companies at different stages of change
With only an 8% similarity between how 16- to 34-year-olds and how the over-55s watch commercial media, IPA urges more diverse media plans.
Digital ad platform The Ozone Project has hired Dora Michail-Clendinnen into the new role of chief strategy officer.
The Ozone Project CEO addresses the ongoing battle between Google and the Australian Government, the long term impact of the ISBA/PwC report, and what he believes the future will look like for premium digital publishers.
Ocean Outdoor has identified 280 UK digital screens it claims have the same properties as primetime peak TV spots.
Pippa Glucklich chairs the online membership platform to connect freelance talent with agencies and media owners
WPP’s partnership with TikTok will provide ‘Gold Standard’ ad solutions to network agencies and clients
MacCallum reflects on this year’s lockdown, the wider impact of Publicis’ split from Posterscope, and why the media industry needs to embrace neurodiversity.
Pharmaceutical giant, GSK is the latest advertiser to undergo the Advertising Experience MOT, launched last year by the ISBA