More Industry News articles

Todd addresses the mismatch between the effectiveness of magazines and adspend in the media and the ongoing progress in the attention debate.

Sam Tidmarsh speaks with Realworld, a specialist in the automation of location-based advertising about a product to provide a more local connection.

Mediatel News, Mediatel Events and Videonet have today revealed which industry experts will make up the judging panel for its inaugural Media Leaders Awards.

The UK ad market is not expected to recover until 2022, according to the latest AA/WARC Expenditure Report. Here, industry bosses comment on the findings

The UK advertising market is not expected to recover fully until 2022, according to a revised forecast from the latest Advertising Association/WARC Expenditure Report.

Mew outlines how the IAB UK is addressing the concerns of the ICO, as well as his thoughts on the demise of third-party cookies and digital ad bombardment.

According to a 2016 report from research charity Nesta, the total size of the UK local advertising market is estimated at £2.6 billion a year.

While the erosion of UK marketing budgets slowed in Q3 2020, a -23.3% fall in adspend is still predicted for the year as a whole, according to the latest from the IPA Bellwether Report. Here, industry bosses react to the news.

The record-breaking erosion of UK marketing budgets slowed in Q3 of 2020, according to the latest figures from the IPA Bellwether Report

Alexis Nasard has been hired as the new chief executive of data and insights business Kantar, following almost three decades in the FMCG and retail sector.