Bad news for those working in advertising: a new study from publisher Reach Solutions has revealed that industry professionals do not understand the aspirations of the mainstream public.
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Analysis of the latest data paints a positive outlook for the national press, with a distinct upward trend in the number of readers who are prepared to pay for their content through a website.
In light of the uncertainty caused by the pandemic, TV marketing body Thinkbox has updated its ‘Demand Generator’ optimisation tool to offer users greater flexibility over its output.
ESI Media – publisher of the Evening Standard and the Independent newsbrands – has promoted Laura Weir to chief creative officer, while Oliver Poole steps up into the role of executive editor.
Sponsor content: PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience.
The latest cross-platform audience figures for UK newsbrands (covering April 19 to March 20) have revealed a considerable boost in national newsbrand readership in the lead up to the Covid-19 pandemic and nationwide lockdown.
it appears the public swapped its reading habits as the pandemic took hold – seeking out hard news, rather than magazine content. However, some titles have thrived during early lockdown.
A new report from GroupM, WPP’s investment wing, has forecast -13% decline for the UK ad market in 2020, followed by 13% growth next year.
To help SMEs get the most out of digital advertising we need to make things simpler for small business owners, writes the IAB’s Elizabeth Lane.
The boss of Mindshare UK speaks to Mediatel about his inquisitive nature, a varied career path and his plans to emerge from lockdown in fighting form.