The Climate Action Working Group, established by the Advertising Association (AA) in partnership with ISBA and the IPA, has launched a new industry standard for climate-friendly advertising production in the UK.
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ITV has launched Studio 55 Ventures – a search for new media ideas aimed at enhancing the broadcaster’s reach amongst 16-34 year-olds.
Veriça Djurdjevic, CEO of media agency PHD UK, has been hired by Channel 4 as its first chief revenue officer.
Contextually targeted impressions cost almost a third less than cookie-based, behaviourally targeted impressions, a new study has found.
More than 30 new brands have embraced ITV advertising since the start of lockdown in the UK, according to ITV Commercial.
Advertisers are able to execute national or local bus advertising campaigns within 72-hours of booking thanks to a product launched by Global today.
WPP suffered a -15.1% drop in net sales as the Covid-19 crisis took hold in the second quarter of this year – an “inevitable downturn” according to CEO Mark Read, but “better than our expectations”.
Facebook has confirmed plans to roll-out its news service to five more countries in the coming months, after launching in the U.S last year
Almost 160 age-restricted ads broke advertising rules by appearing in children’s media during a three-month period, according to the ASA
Mediatel News’ Michaela Jefferson meets a graduate from the Brixton Finishing School, talks to its founder and discusses whether adland needs to do more to support multicultural talent at a younger age.