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Gaming has become such a popular past time and is no longer the leisure pursuit of certain cliched demographics. According to Mediatel’s most recent Connected Screens survey results from H2 2020, released last week, over 40% now claim they have ever played any kind of video games. Although a popular past time with the younger… Continue reading Mediatel survey highlights growing opportunity in gaming

Today, ABC released the latest consumer magazine data for the period to Dec 2020. The Mediatel Connected team has been busy analysing the figures and has identified the following interesting takeouts to share with our readers…

Mediatel Connected has compiled the latest ABC consumer magazine data for the period to Dec 2020 in the following table for the Men’s Lifestyle market.

Mediatel Connected has compiled the latest ABC consumer magazine data for the period to Dec 2020 in the following table for the Women’s Weeklies market.

Mediatel Connected has compiled the latest ABC consumer magazine data for the period to Dec 2020 in the following table for the Women’s Lifestyle market.

Mediatel Connected has compiled the latest ABC consumer magazine data for the period to Dec 2020 in the following table for the Home Interest market.

Mediatel Connected has compiled the latest ABC consumer magazine data for the period to Dec 2020 in the following table for the News & Current Affairs market.

Mediatel Connected has compiled the latest ABC consumer magazine data for the period to Dec 2020 in the following table for the TV Listings market.

Zenith predicts that advertising spend from UK beauty and personal luxury brands will increase by 3.1% this year

Those who strongly agree that ‘advertisers who treat media as a quality buy, rather than a commodity buy, are at an advantage’ has risen sharply in three years