Channel 4’s ambition to transform itself into a digital public service broadcaster took a step forward last week with the the launch of its Future4 strategy.
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ITV has appointed two creative diversity planners to drive greater inclusion both on and off screen and help implement the commercial broadcaster’s Diversity Acceleration Plan, launched earlier this year
Media researcher, Professor Karen Nelson-Field tells Michaela Jefferson about her new attention-focused media planning tool and why it could transform the way media is bought and sold
Saturnino will continue to be responsible for the commercial running of the agency in her new role, but will also oversee the development of agency talent and its media and technology solutions.